LEADER 02717nam 22004333 450 001 9911008986403321 005 20240516080245.0 010 $a9781915951007 035 $a(CKB)28507504100041 035 $a(MiAaPQ)EBC31319979 035 $a(Au-PeEL)EBL31319979 035 $a(Exl-AI)31319979 035 $a(Perlego)4247408 035 $a(OCoLC)1434176044 035 $a(EXLCZ)9928507504100041 100 $a20240516d2024 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Fifth Phase $eAn Insight-Driven Approach to Business Transformation 205 $a1st ed. 210 1$aLondon :$cLID Publishing,$d2024. 210 4$dİ2023. 215 $a1 online resource (121 pages) 327 $aCover -- Back Cover -- Title -- Contents -- Foreword -- Introduction -- 1. The Situation Centre -- 2. The First Phase: A Scientific Revolution -- 3. The Second Phase: Taylorism with Computers -- 4. The Third Phase: Process Management -- 5. The Fourth Phase: Drowning in Data Lakes -- 6. The Intelligence of Machines -- 7. Not All Data Are Created Equal -- 8. Leaving the Tool-o-Sphere -- 9. Moving Beyond the Familiar -- 10. New Drugs from Known Ones: The Biovista Story -- 11. Leading Transformational Change -- Notes -- Acknowledgements -- Copyright$7Generated by AI. 330 $aThe connected world offers the potential for radical new business insights gleaned from previously unimaginable volumes of data. But business has got bogged down in the process of collecting and storing that data; money has been wasted on data lakes in which many IT departments have drowned without being able to deliver useful insights to business leaders. Big data has new and exciting answers to offer, but business leaders must first decide what questions it would like to see answered. Data may be the new oil, but to date we have only built oil depots. This book analyses the new, Fourth Wave of business transformation, which will build the refineries that turn data into useful products. Business has started from 'data up' and needs to start again from 'value down', going back to the drivers of real business value and deciding what insights would help realize that value. Only then can we begin to interrogate data with purpose. 606 $aArtificial intelligence$7Generated by AI 606 $aPredictive analytics$7Generated by AI 615 0$aArtificial intelligence 615 0$aPredictive analytics 700 $aPowell$b Mark$0624367 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 912 $a9911008986403321 996 $aThe Fifth Phase$94393944 997 $aUNINA