LEADER 04535nam 22006015 450 001 9911007464503321 005 20250526130233.0 010 $a3-031-88349-7 024 7 $a10.1007/978-3-031-88349-1 035 $a(CKB)39124546500041 035 $a(DE-He213)978-3-031-88349-1 035 $a(MiAaPQ)EBC32131909 035 $a(Au-PeEL)EBL32131909 035 $a(OCoLC)1522948116 035 $a(EXLCZ)9939124546500041 100 $a20250526d2025 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aRelationship-Oriented Sustainability Marketing $eConcepts, Challenges, and Opportunities /$fby Guido Grunwald, Ali Kara, John E. Spillan 205 $a1st ed. 2025. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2025. 215 $a1 online resource (XX, 268 p. 31 illus., 4 illus. in color.) 225 1 $aPalgrave Studies in Marketing, Organizations and Society,$x2661-8621 311 08$a3-031-88348-9 327 $a1 Fundamentals of Relationship-oriented Sustainability Marketing -- 2 Tensions in Relationship-oriented Sustainability Marketing -- 3 Co-creation of Sustainability in Digitalized Global Value Networks -- 4 Sustainability Sponsorship to build Public Support -- 5 Resilience and Crisis Management through Public-private Partnership for Sustainability -- 6 Stakeholder Impact Assessment in Relationship-oriented Sustainability Marketing -- 7 Challenges and Opportunities in Relationship-oriented Sustainability Marketing -- 8 Trends and Outlook on Relationship-oriented Sustainability Marketing. 330 $aThis book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public, and those affiliated with governmental entities. Addressing a perceived gap in the current literature, the chapters delineate contemporary challenges and propose potential solutions for each stakeholder group, prioritizing the strategic and cross-instrumental dimensions. Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships. Guido Grunwald is Professor of Business Administration, Marketing and Market Research in the Faculty of Management, Culture, and Technology at Osnabrück University of Applied Sciences, Lingen, Germany. His research interests center on customer behavior, sustainability and relationship marketing, and, more specifically, stakeholders? reactions to CSR communication and related corporate crises. Ali Kara is Professor of Marketing at the Pennsylvania State University, York Campus, USA. His research focuses on prediction of consumer decision making and choices based on quantitative modeling, empirical investigations of segmentation in international markets, and sustainability. John E. Spillan is Professor of Management in the College of Business and Economics at The University of North Carolina at Pembroke, USA. His research interests center on crisis management, international marketing, entrepreneurship and international business with specific interest in Latin America and Eastern Europe. 410 0$aPalgrave Studies in Marketing, Organizations and Society,$x2661-8621 606 $aMarketing 606 $aIndustrial management$xEnvironmental aspects 606 $aCommunication in organizations 606 $aMarketing 606 $aCorporate Environmental Management 606 $aCorporate Communication 615 0$aMarketing. 615 0$aIndustrial management$xEnvironmental aspects. 615 0$aCommunication in organizations. 615 14$aMarketing. 615 24$aCorporate Environmental Management. 615 24$aCorporate Communication. 676 $a658.8 700 $aGrunwald$b Guido$4aut$4http://id.loc.gov/vocabulary/relators/aut$01647777 702 $aKara$b Ali$4aut$4http://id.loc.gov/vocabulary/relators/aut 702 $aSpillan$b John E$4aut$4http://id.loc.gov/vocabulary/relators/aut 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911007464503321 996 $aRelationship-Oriented Sustainability Marketing$94393331 997 $aUNINA