LEADER 03764nam 22005895 450 001 9911007353003321 005 20250523130310.0 010 $a3-031-87445-5 024 7 $a10.1007/978-3-031-87445-1 035 $a(CKB)39124442200041 035 $a(DE-He213)978-3-031-87445-1 035 $a(MiAaPQ)EBC32129698 035 $a(Au-PeEL)EBL32129698 035 $a(EXLCZ)9939124442200041 100 $a20250523d2025 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aCSR and its Internal Narrative $eA History of the Pirelli Company Magazine (1950-2019) /$fby Ilaria Suffia 205 $a1st ed. 2025. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2025. 215 $a1 online resource (XXVII, 130 p. 12 illus., 1 illus. in color.) 225 1 $aPalgrave Debates in Business History,$x2662-4370 311 08$a3-031-87444-7 327 $aChapter 1: CSR and Company Magazines -- Chapter 2: The Pirelli case study -- Chapter 3: Fatti e Notizie and the evolution of the CSR discourse 1950 2019 -- Chapter 4: CSR discourses three examples -- Chapter 5: Implicit and Explicit in the Pirelli Internal CSR Narrative. 330 $aCorporate Social Responsibility (CSR) was coined as a term in the 1950s, although modern notions of corporate responsibility can be traced to the second half of the 19th century. This book uses internal company communications as a dataset to analyse the development of CSR over the past 70 years, making a detailed study of the Pirelli company in-house magazine, 'Fatte e Notizie' ('Facts and News'), which published between 1950 and 2019. Pirelli, today one of the world's leading tyre manufacturers, is considered the first Italian multinational and has had an international and innovative perspective on social responsibility from its founding. The company magazine represents a record of corporate culture and values over a period of enormous societal change. This book identifies three distinct eras of corporate responsibility, the paternalism of the 1950s and 60s, a period of confrontation from the 70s-90s and finally the shared responsibility perspective of our current era. It applies this structure to key themes of CSR, including women and gender, employee welfare, health and training. The book will be of great interest to students and scholars of business history, CSR and business ethics more broadly. Ilaria Suffia is Researcher in Economic History in the ?Mario Romani? Department of Economic and Social History and Geographical Sciences, Università Cattolica del Sacro Cuore, Milan, Italy. Her research interests are in business history, in particular in the history of Italian business enterprises, in labour and gender history and in food history. She has published widely in books and journals. 410 0$aPalgrave Debates in Business History,$x2662-4370 606 $aBusiness ethics 606 $aCorporations 606 $aEconomic history 606 $aCommunication in organizations 606 $aBusiness Ethics 606 $aCorporate History 606 $aCorporate Communication 615 0$aBusiness ethics. 615 0$aCorporations. 615 0$aEconomic history. 615 0$aCommunication in organizations. 615 14$aBusiness Ethics. 615 24$aCorporate History. 615 24$aCorporate Communication. 676 $a174.4 700 $aSuffia$b Ilaria$4aut$4http://id.loc.gov/vocabulary/relators/aut$01823651 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911007353003321 996 $aCSR and its Internal Narrative$94390440 997 $aUNINA