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010   $a1-5231-4832-2
035   $a(CKB)5860000000280756
035   $a(NjHacI)995860000000280756
035   $a(EXLCZ)995860000000280756
100   $a20230318d2022      uu         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aDigital Product Management /$fKevin J. Brennan, Sallie Godwin, Filip Hendrickx
210  1$aSwindon :$cBCS, The Chartered Institute for IT,$d2022.
215   $a1 online resource (140 pages)
311   $a1-78017-532-9 
330   $aThe growth of digital media, products and services has resulted in a change in the way companies do business. With technology moving to the forefront and consumers demanding simplicity, companies have increasingly turned to product managers to deliver an end-to-end, integrated product experience.With this practical guide, you'll learn how to understand the needs of external customers without requirements elicitation or sign-offs, the difference between customer and business value, and why your product needs to create both. You'll discover how to respond to changes in the market and the actions of competitors. You'll understand how to develop new products, launch them into the market and how to deliver business outcomes through the maturity of your product. You'll also explore how to manage for results, through managing by influence, creating a supportive team culture and managing your own time.
606   $aProject management
615  0$aProject management.
676   $a658.404
700   $aBrennan$b Kevin J.$062184
702   $aHendrickx$b Filip
702   $aGodwin$b Sallie
801  0$bNjHacI
801  1$bNjHacl
906   $aBOOK
912   $a9911007235103321
996   $aDigital Product Management$94390002
997   $aUNINA