LEADER 02727nam  22005414a 450 
001 9911006610303321
005 20200520144314.0
010   $a1-280-96434-0
010   $a9786610964345
010   $a0-08-046989-2
035   $a(CKB)1000000000349973
035   $a(EBL)286719
035   $a(OCoLC)476038670
035   $a(SSID)ssj0000210688
035   $a(PQKBManifestationID)12021479
035   $a(PQKBTitleCode)TC0000210688
035   $a(PQKBWorkID)10290165
035   $a(PQKB)11720425
035   $a(MiAaPQ)EBC286719
035   $a(EXLCZ)991000000000349973
100   $a20030505d2003      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aNew product development $efrom initial idea to product management /$fMarc A. Annacchino
210   $aAmsterdam ;$aBoston, MA $cButterworth-Heinemann$d2003
215   $a1 online resource (601 p.)
300   $aDescription based upon print version of record.
311   $a0-7506-7732-5 
320   $aIncludes bibliographical references and index.
327   $afront cover; copyright; table of contents; front matter; PREFACE; INTRODUCTION; body; 1. THE BUSINESS OBJECTIVE; 2. THE MARKET OPPORTUNITY; 3. REFINEMENT OF THE PRODUCT CONCEPT INTO A NEW PRODUCT AND BUSINESS; 4. THE PRODUCT AND BUSINESS PLAN; 5. JUSTIFYING A PROGRAM: THE ACCOUNTING VIEWPOINT; 6. STARTING OUT; 7. EXECUTING THE PLAN; 8. MANUFACTURING DEVELOPMENT; 9. THE PRELAUNCH CHECKLIST: SETTING UP THE ORGANIZATION; 10. THE LAUNCH; 11. THE PURSUIT; 12. NEW PRODUCT DEVELOPMENT RECORDS FORMAT; back matter; Appendix A. SELECTED NEW PRODUCT DEVELOPMENT EFFORTS
327   $aAppendix B. THE FASTER CHANGING WORLDindex
330   $aMarc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity. This comprehensive and detailed book is a practical guide to the process of New Product Development from i
606   $aNew products$xPlanning
606   $aProduct management
615  0$aNew products$xPlanning.
615  0$aProduct management.
676   $a658.5/75
700   $aAnnacchino$b Marc A$0627463
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9911006610303321
996   $aNew product development$91212746
997   $aUNINA