LEADER 03708nam 2200709Ia 450 001 9911006547903321 005 20250808143934.0 010 $a0-19-992995-5 010 $a1-62198-580-6 010 $a1-283-42783-4 010 $a9786613427830 010 $a0-19-989260-1 035 $a(CKB)2550000000079121 035 $a(EBL)845948 035 $a(OCoLC)774276122 035 $a(SSID)ssj0000591195 035 $a(PQKBManifestationID)12217735 035 $a(PQKBTitleCode)TC0000591195 035 $a(PQKBWorkID)10696685 035 $a(PQKB)10848241 035 $a(MiAaPQ)EBC845948 035 $a(OCoLC)749871175 035 $a(FINmELB)ELB163483 035 $a(EXLCZ)992550000000079121 100 $a20110907d2012 uy 0 101 0 $aeng 135 $aur|n||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aInnovation generation $ehow to produce creative and useful scientific ideas /$fRoberta B. Ness 205 $a1st ed. 210 1$aOxford ;$aNew York, N.Y. :$cOxford University Press, USA,$d[2012] 215 $a1 online resource (262 pages) $cillustrations 300 $aDescription based upon print version of record. 311 08$a0-19-989259-8 320 $aIncludes bibliographical references and index. 327 $aDon't read this book -- It all depends on how you look at it -- Overcoming frames -- Say it like you mean it -- Overcoming metaphors -- Check this out! -- Becoming a keener observer -- How biased are you? -- Overcoming bias -- The brain and creativity : the seat of inspiration -- The brain and creativity : getting out in front -- The joy of science -- Asking the right question -- How is a marriage like a natchbox? -- Flip it! -- A man walked into a bar -- The power of group intelligence -- Getting the most from a group -- Incubation -- Testing your idea -- That right idea -- The stodginess of science -- Overcoming the stodginess of science -- Innovation incubators. 330 $a"Innovation Generation presents a fascinating new approach to creative thinking. Using a system of idea-generating methods honed over her illustrious career as a physician, researcher, professor, teacher, and Dean, Roberta Ness provides all the tools needed to learn how to cast aside habitual cognitive maps called frames and draw insights from other fields. The tools focus in on developing a good scientific question: how to expand it to reveal a larger one, pull it into component parts, and turn it on its head to flip cause and effect. Readers will also learn how to change points of view and work more effectively in multidisciplinary groups. Finally, this book coaches readers on incorporating newly acquired innovation tools into the normal scientific process. In so doing, Innovation Generation is a valuable method for advancing scientific aspirations."--$cProvided by publisher. 517 3 $aHow to produce creative and useful scientific ideas 606 $aCreative ability in science 606 $aScience$xStudy and teaching 606 $aCreative thinking$xStudy and teaching 606 $aCreative ability 606 $aCreativity$3(DNLM)D003405 606 $aScience$3(DNLM)D012586 615 0$aCreative ability in science. 615 0$aScience$xStudy and teaching. 615 0$aCreative thinking$xStudy and teaching. 615 0$aCreative ability. 615 12$aCreativity. 615 12$aScience. 676 $a501/.9 686 $aPSY031000$2bisacsh 700 $aNess$b Roberta B.$0887902 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911006547903321 996 $aInnovation generation$94390207 997 $aUNINA