LEADER 05287oam 2200649zu 450 001 9911006509703321 005 20230403145811.0 010 $a9780470308875 010 $a0470308877 010 $a9780470172483 010 $a0470172487 010 $a9781601190505 010 $a1601190506 035 $a(CKB)1000000000257175 035 $a(SSID)ssj0000072673 035 $a(PQKBManifestationID)11971860 035 $a(PQKBTitleCode)TC0000072673 035 $a(PQKBWorkID)10095267 035 $a(PQKB)10245554 035 $a(CaSebORM)9780471485247 035 $a(OCoLC)654812107 035 $a(OCoLC)ocm654812107 035 $a(EXLCZ)991000000000257175 100 $a20160829d2004 uy 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe PDMA Handbook of New Product Development 205 $a2nd ed. 210 31$a[Place of publication not identified]$cWiley Imprint$d2004 215 $a1 online resource (xiii, 625 p.) $cill 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a9780471485247 311 08$a0471485241 320 $aIncludes bibliographical references and indexes. 327 $aNew products--what separates the winners from the losers and what drives success / Robert G. Cooper -- A new product's development strategy: formulation and implementation / George Castellion -- New-product portfolio planning and management / Marvin L. Patterson -- Implementing product development / Paul O'Connor -- Process ownership / Dr. W.M. Watson -- The fuzzy front end for incremental, platform, and breakthrough products / Peter A. Koen -- Service development / Thomas D. Kuczmarski and Zachary T. Johnston -- Innovation in large companies: approaches and organizational architecture / Peter A. Koen -- Managing product development project teams / Hans J. Thamhain -- Influence and politics in product development / Stephen K. Markham and Patricia J. Holahan -- Distributed new product development (DNPD) / Stefan Heck and TJ Grewal -- Accelerated product development / Preston G. Smith -- Market analysis and segmentation for new products / Douglas G. Boike, Ben Bonifant, and Tony Siesfeld -- Obtaining customer needs for product development / Abbie Griffin -- Contextual research for new product development / Chris V. Conley -- Interacting with customers in the new product development process / Ian Alam -- Getting lightning to strike / Christopher W. Miller -- Quantitative market research / Brian D. Ottum -- Extracting value from your patent portfolio / Laura A. Schoppe and Nancy Pekar -- Technology management / Greg Evans and Patrice Gausselin -- Gate decisions / Jeffrey B. Schmidt -- Winning product review approval / Bob Lonadier -- Approaches to new product forecasting / Kenneth B. Kahn -- Enhancing new product development success through industrial design strategy / Robert W. Veryzer -- Building a bridge to the end-user / Joseph Juratovac -- Human factors engineering considerations in new product development / Mary Hoffman Pancake -- Design becomes reality-rapid prototyping / Raymond Sander -- Risk tools for technical development / Steven R. Nelson and Fritz Eubanks -- Using an effective metrics program to support business objectives / Amy Chan -- Managing new product and service launch / Sue Nagle -- Managing the supply chain implications of launch / Roger J. Calantone, C. Anthony Di Benedetto, and Theodore P. Stank -- Market testing and postlaunch evaluation for consumer goods / David W. Olson -- Overview and context for life cycle management / Bill Ausura, Bob Gill, Steven Haines -- Product obsolescence and discontinuation / Elizabeth Jackson -- Lessons learned from outstanding corporate innovators / Douglas Boike et al. -- First results from the 2003 comparative performance assessment study (CPAS) / Marjorie Adams-Bigelow. 330 $a"The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for effective new product development. The book's concise, map-like detail acts as a compass, offering practical information pertaining to every stage of the product development process -- from idea generation to launch to the end of the life cycle. Whether you're a novice or an expert, this edition is ideal as it provides both fundamentals and reliable information on advanced and emerging concepts such as accelerated product development, new product development globalization and benchmarking, and Web-based concept development"--Resource description page. 517 3 $aHandbook of new product development 606 $aCommerce$2HILCC 606 $aBusiness & Economics$2HILCC 606 $aMarketing & Sales$2HILCC 615 7$aCommerce 615 7$aBusiness & Economics 615 7$aMarketing & Sales 676 $a658.5/75 700 $aKahn$b Kenneth B$0896867 701 $aKahn$b Kenneth B$0896867 701 $aCastellion$b George$01823576 701 $aGriffin$b Abbie$01796441 712 02$aProduct Development & Management Association Staff 801 0$bPQKB 906 $aBOOK 912 $a9911006509703321 996 $aThe PDMA Handbook of New Product Development$94390308 997 $aUNINA