LEADER 03037nam 22005535 450 001 9911003692703321 005 20251216214131.0 010 $a979-88-6881-389-4 024 7 $a10.1007/979-8-8688-1389-4 035 $a(CKB)38859168200041 035 $a(CaSebORM)9798868813894 035 $a(OCoLC)1521195053 035 $a(OCoLC-P)1521195053 035 $a(DE-He213)979-8-8688-1389-4 035 $a(MiAaPQ)EBC32125160 035 $a(Au-PeEL)EBL32125160 035 $a(OCoLC)1524426004 035 $a(EXLCZ)9938859168200041 100 $a20250520d2025 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aInfluencer Boot Camp $eA Guide to Building a Successful Social Media Business /$fby John Biggs, Jessa Moore 205 $a1st ed. 2025. 210 1$aBerkeley, CA :$cApress :$cImprint: Apress,$d2025. 215 $a1 online resource (xviii, 304 pages) $cillustrations 225 0 $aBusiness and Management Series 300 $aIncludes index. 311 08$a979-88-6881-388-7 311 08$a979-88-6881-391-7 327 $aChapter 1: Introduction to Influence -- Chapter 2: The Evolution of Influencer Marketing -- Chapter 3: Defining Your Niche -- Chapter 4: Influencer Ethics -- Chapter 5: Crafting Your Personal Brand -- Chapter 6: Content Creation 101 -- Chapter 7: Growing Your Audience -- Chapter 8: Surviving the Influencer Life -- Chapter 9: Monetization Methods -- Chapter 10: The Importance of Authenticity -- Chapter 11: Handling Challenges -- Chapter 12: Looking Ahead -- Chapter 13: The Future of Influence. 330 $aLearn how to leverage your own social media through techniques used by influencer agencies and successful digital marketers. Influencer marketing can amplify word of mouth and reputation to energize your own community. This book traces the history of influencer marketing, highlighting key milestones and shifts in consumer preferences. It guides readers on discovering their unique niche within the influencer space, emphasizing the importance of authenticity and passion. It shows you strategies for developing a strong personal brand that resonates with your target audience and sets you apart from competitors. It shares practical tips and techniques for creating compelling content across various platforms, including visual storytelling, copywriting, and video production. Through this book, you will learn techniques to communicate your story, manage your reputation, and grow your own influence. 606 $aInternet personalities 606 $aSocial media 606 $aInternet marketing 615 0$aInternet personalities. 615 0$aSocial media. 615 0$aInternet marketing. 676 $a659.14/4 700 $aBiggs$b John$f1975-$01821329 702 $aMoore$b Jessa 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9911003692703321 996 $aInfluencer Boot Camp$94385152 997 $aUNINA