LEADER 01315nam0 22002771i 450 001 UON00154959 005 20231205102938.198 100 $a20020201d1981 |0itac50 ba 101 $afre 102 $aKP 105 $a|||| 1|||| 200 1 $aQue la classe ouvriere soit la troupe-cle dans la lutte pour la transformation de toute la societe par les idees du djoutche$eDiscours prononcé lors (...) le 30 novembre 1981$fKim Il Sung 210 $aPyongyang$cEditions en Languages Etrangères$d1981 215 $a15 p.$d18 cm 517 1$3UON00369379$aDiscours prononcé lors (...) le 30 novembre 1981 / Kim Il Sung 620 $dPyongyang$3UONL000199 686 $aCOR V$cCOREA - POLITOLOGIA$2A 700 0$aKIM Il Sung$3UONV002768$072117 712 $aForeign Languages Press$3UONV246351$4650 790 0$aKIM Il Song$zKIM Il Sung$3UONV160159 801 $aIT$bSOL$c20240220$gRICA 899 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$2UONSI 912 $aUON00154959 950 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$dSI MISC COR V 096 $eSI SA 28903 5 096 996 $aQue la classe ouvrière soit la troupe-cle dans la lutte pour la transformation de toute la société par les idées du Djoutche$9581764 997 $aUNIOR LEADER 03103oam 2200625I 450 001 9911003660803321 005 20240516194604.0 010 $a0-203-14492-9 010 $a1-136-50460-5 024 7 $a10.4324/9780203144923 035 $a(CKB)2670000000162051 035 $a(EBL)957729 035 $a(OCoLC)798533526 035 $a(SSID)ssj0000678305 035 $a(PQKBManifestationID)11394131 035 $a(PQKBTitleCode)TC0000678305 035 $a(PQKBWorkID)10727149 035 $a(PQKB)10657638 035 $a(MiAaPQ)EBC957729 035 $a(Au-PeEL)EBL957729 035 $a(CaPaEBR)ebr10542266 035 $a(CaONFJC)MIL761169 035 $a(OCoLC)782918725 035 $a(EXLCZ)992670000000162051 100 $a20180706d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMarketing management and communications in the public sector /$fMartial Pasquier and Jean-Patrick Villeneuve 210 1$aAbingdon, Oxon :$cRoutledge,$d2012. 215 $a1 online resource (270 p.) 225 1 $aRoutledge masters in public management 300 $aDescription based upon print version of record. 311 $a0-415-44898-0 311 $a0-415-44897-2 320 $aIncludes bibliographical references and index. 327 $aMarketing Management and Communications in the Public Sector; Copyright Page; Contents; Plates, figures, tables and boxes; Part I; 1. Public management and marketing; 2. Marketing and public marketing; 3. Organizations, citizens and consumers; Part II; 4. Basic marketing concepts; 5. Marketing information research; 6. Marketing strategy; 7. Marketing instruments; Part III; 8. Public communications: an introduction; 9. Communications models and strategies; 10. Communications instruments; 11. Communication control; 12. Crisis communication; Appendix: a case study; Index 330 $aThe fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations.This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of mark 410 0$aRoutledge masters in public management. 606 $aGovernment publicity 606 $aCommunication in public administration 615 0$aGovernment publicity. 615 0$aCommunication in public administration. 676 $a352.7/48 700 $aPasquier$b Martial.$01271717 701 $aVilleneuve$b Jean-Patrick$01821317 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9911003660803321 996 $aMarketing management and communications in the public sector$94385119 997 $aUNINA