LEADER 03998nam 22005535 450 001 9910996486503321 005 20250415132350.0 010 $a9783031836596 010 $a3031836596 024 7 $a10.1007/978-3-031-83659-6 035 $a(CKB)38429090200041 035 $a(DE-He213)978-3-031-83659-6 035 $a(MiAaPQ)EBC32010872 035 $a(Au-PeEL)EBL32010872 035 $a(EXLCZ)9938429090200041 100 $a20250415d2025 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe Sustainability Imperative in Media Development $eA Critical Analysis of a Self-Serving Myth /$fby Michel Leroy 205 $a1st ed. 2025. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2025. 215 $a1 online resource (XXIV, 396 p. 24 illus., 16 illus. in color.) 311 08$a9783031836589 311 08$a3031836588 327 $aPart I: The Framing of Sustainability: Navigating Development Narratives -- Chapter 1: Introduction ? Intending good or doing good? -- Chapter 2: Media development, an emerging and contested field -- Chapter 3: Sustainability in media action: a catch-all construct -- Chapter 4: Evaluation, a game changer for development -- Chapter 5: What is the sustainability imperative all about? -- Part II: The sustainability paradox: Balancing Future impact and self preservation -- Chapter 6: Exploring 25-year discourse of media action sustainability -- Chapter 7: In future we (don?t) trust ? ambivalence of (un)sustainability -- Chapter 8: Does media action primarily sustain power imbalances? -- Chapter 9: Towards a sustainable media development goal -- Chapter 10: Conclusion ? The necessary shift between sustainability and social impact. 330 $aThis book critically examines how the media assistance and broader "development" sectors have appropriated the catch-all concept of sustainability, originally rooted in economic and environmental fields, to suit their agendas. Analysing 289 project evaluations conducted globally between 1999 and 2019, it scrutinizes the tacit discourses underpinning what Pierre Bourdieu termed ?the imperialism of the universal? in fostering media systems in the Global South. The book reveals how processes of self-legitimation operate within an increasingly competitive aid market, highlighting a shift from "post-missionary" approaches to business-driven models. Focusing on the often-overlooked African context, it explores nuanced coping capacity in Uganda and the Eastern DRC. Amid questioning of the populist wave as well as power-motivated new entrants, it challenges the recurring aid pattern, emphasizing the urgency of centering social impact and values in media assistance. It offers essential insights for scholars and practitioners navigating the evolving geopolitics of development and public diplomacy. Michel Leroy has been active in media action for over 25 years, both as an implementer and as a consultant. A member of an international research programme on media action, he holds a doctorate from the University of Dortmund. He is now a researcher focusing on the social impact. 606 $aCommunication in economic development 606 $aCommunication 606 $aInformation theory 606 $aDevelopment Communication 606 $aMedia and Communication Theory 615 0$aCommunication in economic development. 615 0$aCommunication. 615 0$aInformation theory. 615 14$aDevelopment Communication. 615 24$aMedia and Communication Theory. 676 $a302.2 676 $a338.9 700 $aLeroy$b Michel$4aut$4http://id.loc.gov/vocabulary/relators/aut$0506227 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910996486503321 996 $aThe Sustainability Imperative in Media Development$94374455 997 $aUNINA