LEADER 01656oas 22006013 450 001 9910991178703321 005 20250610213023.0 011 $a2563-2159 035 $a(OCoLC)1153149670 035 $a(CONSER)cn2020024341 035 $a(CKB)5470000000212170 035 $a(EXLCZ)995470000000212170 100 $a20200501a20209999 uy b 101 0 $afre 135 $aurcn||||||||| 181 $ctxt$2rdacontent/fre 182 $cc$2rdamedia/fre 183 $acr$2rdacarrier/fre 200 00$aDidactique $eapprentissage et enseignement 210 1$aMontre?al, Canada :$cDe?partement de didactique (UQAM),$d2020- 606 $aTeaching$vPeriodicals 606 $aLearning$vPeriodicals 606 $aPe?dagogie$vPe?riodiques 606 $aEnseignement$vPe?riodiques 606 $aApprentissage$vPe?riodiques 606 $aLearning$2fast$3(OCoLC)fst00994826 606 $aTeaching$2fast$3(OCoLC)fst01144565 608 $aPeriodicals.$2fast 608 $aPe?riodiques nume?riques.$2rvmgf 615 0$aTeaching 615 0$aLearning 615 6$aPe?dagogie 615 6$aEnseignement 615 6$aApprentissage 615 7$aLearning. 615 7$aTeaching. 676 $a370 686 $acollissn$2lacc 686 $acci1icc$2lacc 712 02$aUniversite? du Que?bec a? Montre?al.$bDe?partement de didactique, 801 0$bNLC 801 1$bNLC 801 2$bNLC 801 2$bUQ1 801 2$bNLC 801 2$bUQ1 801 2$bOCLCO 801 2$bOCLCF 801 2$bOCLCL 906 $aJOURNAL 912 $a9910991178703321 996 $aDidactique$94349676 997 $aUNINA LEADER 03998nam 22006135 450 001 9910254925703321 005 20251116162245.0 010 $a3-658-10183-0 024 7 $a10.1007/978-3-658-10183-1 035 $a(CKB)3710000000909203 035 $a(DE-He213)978-3-658-10183-1 035 $a(MiAaPQ)EBC5579173 035 $a(PPN)222232986 035 $a(EXLCZ)993710000000909203 100 $a20161007d2017 u| 0 101 0 $aeng 135 $aurnn|008mamaa 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aStrategic Retail Management $eText and International Cases /$fby Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein 205 $a3rd ed. 2017. 210 1$aWiesbaden :$cSpringer Fachmedien Wiesbaden :$cImprint: Springer Gabler,$d2017. 215 $a1 online resource (XVI, 468 p. 150 illus.) 311 08$a3-658-10182-2 327 $aFunctions, Formats and Players in Retailing -- Strategic Marketing in Retailing -- Marketing Mix in Retailing -- Buying, Logistics and Performance Measurement. 330 $aThis book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management Practitioners who wish to obtain compact and practice-oriented information on current concepts The Authors Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. . 606 $aTrade 606 $aBusiness 606 $aCommerce 606 $aSales management 606 $aMarketing 606 $aTrade$3https://scigraph.springernature.com/ontologies/product-market-codes/527010 606 $aSales/Distribution$3https://scigraph.springernature.com/ontologies/product-market-codes/524000 606 $aMarketing$3https://scigraph.springernature.com/ontologies/product-market-codes/513000 615 0$aTrade. 615 0$aBusiness. 615 0$aCommerce. 615 0$aSales management. 615 0$aMarketing. 615 14$aTrade. 615 24$aSales/Distribution. 615 24$aMarketing. 676 $a658.87 700 $aZentes$b Joachim$4aut$4http://id.loc.gov/vocabulary/relators/aut$0572055 702 $aMorschett$b Dirk$4aut$4http://id.loc.gov/vocabulary/relators/aut 702 $aSchramm-Klein$b Hanna$4aut$4http://id.loc.gov/vocabulary/relators/aut 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910254925703321 996 $aStrategic Retail Management$92104152 997 $aUNINA