LEADER 03586nam 22005773 450 001 9910985626803321 005 20241030145315.0 010 $a9781503638624 010 $a1503638626 024 7 $a10.1515/9781503638624 035 $a(MiAaPQ)EBC31075952 035 $a(Au-PeEL)EBL31075952 035 $a(DE-B1597)680253 035 $a(DE-B1597)9781503638624 035 $a(CKB)30019787800041 035 $a(OCoLC)1419057648 035 $a(EXLCZ)9930019787800041 100 $a20240124d2024 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aOrganizing Color $eToward a Chromatics of the Social 205 $a1st ed. 210 1$aRedwood City :$cStanford University Press,$d2024. 210 4$d©2024. 215 $a1 online resource (294 pages) 225 1 $aSensing Media: Aesthetics, Philosophy, and Cultures of Media Series 311 08$a9781503638617 311 08$a1503638618 311 08$a9781503638303 311 08$a1503638308 327 $aCover -- Title Page -- Copyright -- Contents -- 1. Something Winged: Color as Organizational Force -- 2. Weimar, ca. 1800: Cooking Chocolate -- 3. New Lanark, 1816: Working the Silent Monitor -- 4. Lower Bengal, 1859: The Coke of Empire -- 5. Berlin, 1924: Consuming the Color Chart -- 6. The Zone, 1945: Unleashing the Synthetic Rainbow -- 7. Paris, 1967: The Revolution Will Be Colorized -- 8. Houston, 1971: Two Kinds of Colorism -- 9. Cologne, 2007: The Distribution of the Insensible -- 10. Broken Tones: Toward a Chromatics of the Social -- Acknowledgments -- Notes -- Works Cited -- Index -- Back Cover. 330 $aWe live in a world that is saturated with color, but how should we make sense of color's force and capacities? This book develops a theory of color as fundamental medium of the social. Constructed as a montage of scenes from the past two hundred years, Organizing Color demonstrates how the interests of capital, management, governance, science, and the arts have wrestled with color's allure and flux. Beyes takes readers from Goethe's chocolate experiments in search of chromatic transformation to nineteenth-century Scottish cotton mills designed to modulate workers' moods and productivity, from the colonial production of Indigo in India to globalized categories of skin colorism and their disavowal. Tracing the consumption, control and excess of industrial and digital color, other chapters stage encounters with the literary chromatics of Pynchon's Gravity's Rainbow processing the machinery of the chemical industries, the red of political revolt in Godard's films, and the blur of education and critique in Steyerl's Adorno's Grey. Contributing to a more general reconsideration of aesthetic capitalism and the role of sensory media, this book seeks to pioneer a theory of social organization?a "chromatics of organizing"?that is attuned to the protean and world-making capacity of color. 410 0$aSensing Media: Aesthetics, Philosophy, and Cultures of Media Series 606 $aColor (Philosophy) 606 $aColor$xSocial aspects 606 $aSOCIAL SCIENCE / Media Studies$2bisacsh 615 0$aColor (Philosophy) 615 0$aColor$xSocial aspects. 615 7$aSOCIAL SCIENCE / Media Studies. 676 $a304.2 700 $aBeyes$b Timon$01348924 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910985626803321 996 $aOrganizing Color$94334817 997 $aUNINA