LEADER 04561nam 22005175 450 001 9910983386303321 005 20250215115451.0 010 $a9783031673405 010 $a3031673409 024 7 $a10.1007/978-3-031-67340-5 035 $a(MiAaPQ)EBC31909036 035 $a(Au-PeEL)EBL31909036 035 $a(CKB)37548177800041 035 $a(DE-He213)978-3-031-67340-5 035 $a(EXLCZ)9937548177800041 100 $a20250215d2025 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aEffective Climate Communication $eTurning Eco-Anxiety into Eco-Action /$fby Anastasia Denisova 205 $a1st ed. 2025. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2025. 215 $a1 online resource (223 pages) 311 08$a9783031673399 311 08$a3031673395 327 $a1. Introduction -- 2. Ten news values for climate communication. From ?crisisation? to attribution, emotional offsets, pragmatic instructions and compelling storytelling -- 3. Global South and Global North ? discrepancies in climate coverage -- 4. The many faces of greenwashing -- 5. The ?ignorance as a choice? paradox, and the role of depleted resources in the responses to climate messages -- 6. From emotions to determination ? the communication tools for free riders, social proof, and ?conditional cooperators? -- 7. Climate optimism or climate pessimism? Self-efficacy boosters, and storytelling for change -- 8. Conclusion. 330 $a?Effective Climate Communication provides a fresh perspective on communicating climate change in a climate of public disengagement and anxiety. Using these realities as starting points, Denisova explores key issues around greenwashing, news narratives, and the need for de-colonising practices. By asking 'what slows down citizen action?' Denisova?s thoroughly researched and clearly written text calls for persistence, care and creativity. Combining compassion and practicality, the lessons in Effective Climate Communication will be useful for researchers, policy-makers, activists and storytellers in their fights for climate justice.? Anna Feigenbaum, Professor in Digital Storytelling, Bournemouth University, UK This book explores the urgent challenges of communicating climate change in the media. While many books have been written about climate change, this book goes to the very heart of what makes humans care about stories enough to act. In a direct and sympathetic approach, Denisova tackles problems of greenwashing, news narratives, colonial framings and more. Taking climate anxiety as a starting point, the author positions herself with empathy and asks the question: ?what slows down citizen action?? This fresh perspective acknowledges the pressing challenge of public disengagement and the anxiety people feel when faced with increasingly bleak headlines as the climate crisis intensifies. There is a surprising challenge to apocalyptic storytelling and a hero?s narrative, which Denisova argues are counter-productive, while solutions are provided for media storytellers. This book is essential reading for anyone seeking to ease climate-related anxiety and foster a deeper sense of empowerment in their audience. Anastasia Denisova is a Senior Lecturer in Journalism at the Communication and Media Research Institute, University of Westminster, UK. She specialises in viral cultures, internet memes, and climate change communication and is the author of the book Internet Memes and Society (2019) and the policy brief Fashion Media and Sustainability (2021). She has published widely in top academic journals, including Social Media + Society; Media, Culture and Society; and Journalism. Dr Denisova is a Senior Fellow of the Higher Education Academy and a board member of Westminster Papers in Communication and Culture. 606 $aCommunication in the environmental sciences 606 $aSocial psychology 606 $aEnvironmental Communication 606 $aSocial Psychology 615 0$aCommunication in the environmental sciences. 615 0$aSocial psychology. 615 14$aEnvironmental Communication. 615 24$aSocial Psychology. 676 $a363.70014 700 $aDenisova$b Anastasia$01260844 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910983386303321 996 $aEffective Climate Communication$94317009 997 $aUNINA