LEADER 01317nam--2200385---450- 001 990000817370203316 005 20091221133826.0 010 $a3-428-07362-2 035 $a0081737 035 $aUSA010081737 035 $a(ALEPH)000081737USA01 035 $a0081737 100 $a20011220d1992----km-y0itay0103----ba 101 $ager 102 $aDE 105 $a||||||||001yy 200 1 $aVerfassung und Positivät des Rechts in der peripheren Moderne$eeine theoretische Betrachtung und eine Interpretation des Falls Brasilien$fvon Marcelo Neves 210 $aBerlin$cDuncher & Humblot$dc1992 215 $a252 p$d24 cm 225 2 $aSchriften zur Rechtstheorie$v150 410 $12001$aSchriften zur Rechtstheorie$v150 606 0 $aPositivismo giuridico 676 $a340.112 700 1$aNEVES,$bMarcelo$0550789 801 0$aIT$bsalbc$gISBD 912 $a990000817370203316 951 $aXXII.1. Coll. 12/ 113 (COLL. AFG 150)$b487 G$cXXII.1. Coll. 12/ 113 (COLL. AFG)$d00254016 959 $aBK 969 $aGIU 979 $aPATTY$b90$c20011220$lUSA01$h1349 979 $c20020403$lUSA01$h1728 979 $aPATRY$b90$c20040406$lUSA01$h1656 979 $aRSIAV3$b90$c20091221$lUSA01$h1338 996 $aVerfassung und Positivät des Rechts in der peripheren Moderne$9966999 997 $aUNISA LEADER 05741nam 22006855 450 001 9910983350703321 005 20250217115403.0 010 $a9789819625758 010 $a9819625750 024 7 $a10.1007/978-981-96-2575-8 035 $a(CKB)37627980500041 035 $a(MiAaPQ)EBC31910817 035 $a(Au-PeEL)EBL31910817 035 $a(DE-He213)978-981-96-2575-8 035 $a(OCoLC)1501645871 035 $a(EXLCZ)9937627980500041 100 $a20250217d2025 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aArtificial Intelligence for Strategic Communication /$fby Karen E. Sutherland 205 $a1st ed. 2025. 210 1$aSingapore :$cSpringer Nature Singapore :$cImprint: Palgrave Macmillan,$d2025. 215 $a1 online resource (490 pages) 311 08$a9789819625741 311 08$a9819625742 327 $aPart I: Foundations of AI in Strategic Communication -- Chapter 1: Introduction to AI, Its History and Use in Strategic Communication -- Chapter 2: AI and Strategic Communication: An Overview -- Chapter 3: Ethical Challenges in Strategic Communication: Identification and Mitigation Strategies -- Part II: Integrating AI with Strategic Communication Practices -- Chapter 4: AI for Developing Communication Strategies -- Chapter 5: AI for Content Creation -- Chapter 6: AI Tools and Techniques for Strategic Communication: Text -- Chapter 7: AI Tools and Techniques for Strategic Communication: Images -- Chapter 8: AI Tools and Techniques for Strategic Communication: Audio and Video -- Chapter 9: Fact Checking AI Generated Content -- Chapter 10: Editing and Synthesising AI Generated Content to Deliver Professional Communication Materials -- Chapter 11: Evaluation of AI for Strategic Communication Practices and Continuous Improvement -- Part III: Future Perspectives and Concluding Insights -- Chapter 12: AI and the Future of Strategic Communication -- Chapter 13: Concluding Insights and AI for Strategic Communication ? A Model for Practice -- Chapter 14: AI in Strategic Communication Resources. 330 $aIn an era where AI is revolutionising every aspect of communication, this groundbreaking research monograph provides an essential roadmap for navigating the intersection of artificial intelligence and strategic communication. Drawing on extensive primary research, including interviews with 41 experts and surveys of 400 professionals across three continents and eight countries, this book provides insights from relevant scholars, communication practitioners and AI tool developers. This comprehensive guide combines scholarly rigour with practical application, presenting a data-informed Model for Practice that helps to withstand the constant evolution of AI technology. Each chapter delivers research-informed, actionable tools relating to the multifaceted field of strategic communication including ethical practice, strategy development, content creation, evaluation, and continuous improvement. Bridging the gap between theoretical understanding and practical implementation, AI for Strategic Communication is an invaluable resource for strategic communication scholars, students, and practitioners, essential for advancing careers in the age of AI. This work emerged from the need for a comprehensive source combining scholarly, practitioner and AI developer perspectives on strategic communication from around the globe. Dr. Sutherland is a Senior Lecturer in Public Relations at the University of the Sunshine Coast, and a Certified AI Consultant. As Director of Dharana Digital Marketing Agency, Dr Karen specialises in using AI for strategic marketing and communication. Dr. Karen has a strong track record of guiding organisations in leveraging AI to enhance efficiency and reduce costs. Her accolades include the 2023 Book Excellence Award in Public Relations and multiple Stevie Awards in 2022. She has designed and delivered training and workshops globally for over a decade across various sectors like health, small business, and education. Her research spans AI in strategic communication, B2B relationships, and social media practice. Dr. Karen has authored two editions of her book 'Strategic Social Media Management ? Theory and Practice' published by Palgrave Macmillan downloaded more than 160k times and has featured in top-tier journals and media including ABC News Breakfast, Nine News, the Wall Street Journal and has been Ticker's AI and social media expert since 2019. 606 $aTelemarketing 606 $aInternet marketing 606 $aArtificial intelligence 606 $aTechnological innovations 606 $aTechnology$xSociological aspects 606 $aInformation technology 606 $aDigital Marketing 606 $aArtificial Intelligence 606 $aInnovation and Technology Management 606 $aInformation and Communication Technologies (ICT) 615 0$aTelemarketing. 615 0$aInternet marketing. 615 0$aArtificial intelligence. 615 0$aTechnological innovations. 615 0$aTechnology$xSociological aspects. 615 0$aInformation technology. 615 14$aDigital Marketing. 615 24$aArtificial Intelligence. 615 24$aInnovation and Technology Management. 615 24$aInformation and Communication Technologies (ICT). 676 $a658.872 676 $a659.144 700 $aSutherland$b Karen E$01226313 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910983350703321 996 $aArtificial Intelligence for Strategic Communication$94316848 997 $aUNINA