LEADER 04341nam 22006015 450 001 9910983345003321 005 20250626163533.0 010 $a9783031706561 010 $a3031706560 024 7 $a10.1007/978-3-031-70656-1 035 $a(MiAaPQ)EBC31759793 035 $a(Au-PeEL)EBL31759793 035 $a(CKB)36532961400041 035 $a(DE-He213)978-3-031-70656-1 035 $a(OCoLC)1472987143 035 $a(EXLCZ)9936532961400041 100 $a20241109d2025 u| 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aOrganisational Communication in Africa $eNavigating a Digitalising World /$fedited by Sam Erevbenagie Usadolo, Blessing Makwambeni, Queen Emwenkeke Usadolo 205 $a1st ed. 2025. 210 1$aCham :$cSpringer Nature Switzerland :$cImprint: Palgrave Macmillan,$d2025. 215 $a1 online resource (0 pages) 311 08$a9783031706554 311 08$a3031706552 327 $aCHAPTER 1.-Introduction.-Digitalisation and Organisational Communication.-CHAPTER 2.-Exploring the impact of new digital communication on effective organisational communication.-CHAPTER 3. -Internal social media and organizational communication -- Opportunities and challenges.-CHAPTER 4.-Harmonising social media use and organisational communication.-CHAPTER 5.-Social media and stakeholder engagemen -Evaluating the influence of social media on organisational communication.-CHAPTER 6.-Rethinking oranisational communication in the digital and unprecedented crises era.-CHAPTER 7.-When the tide backfires -- A critical review of hashtag usage for organisational communication.-CHAPTER 8.-Appropriation of artificial intellicgence in organisational communication.-A scoping review -CHAPTER 9.-Communication in organisations -- The role of social capital.-CHAPTER 10.-A south aftrican perspective on universiy organisational communication -- Attracting and retaining students.-CHAPTER 11.-Brand communication and its influence on brand loyalty in the banking industry.-The case of first national bank customers.-CHAPTER 12.-Interface between communication and committee system in enhance legislative performance for public good -- A lagos state house of assembly example. 330 $aThis book delves comprehensively into organisational communication in Africa in the digital age, alongside other organisational changes. This makes it a valuable resource for scholars, practitioners, and students in organisational communication, corporate communication, public relations, and development communication ? both within Africa and across the globe. Through diverse perspectives and evidence-based insights, the book equips readers with the knowledge and tools needed to navigate the ever-changing organisational landscape and achieve success in our rapidly evolving world. Sam Erevbenagie Usadolo is a senior lecturer, course coordinator and research coordinator in the English and Communication Programme at the Durban University of Technology in South Africa. Blessing Makwambeni is a senior lecturer and postgraduate co-rodinator in the Media Department at the Cape Peninsula University of Technology in South Africa. Queen Usadolo is a senior lecturer in the Department of Industrial Psychology and Human Resource Management at the North-West University, Vaal Tringle Campus. 606 $aCommunication in organizations 606 $aIntercultural communication 606 $aDigital media 606 $aOrganizational and Strategic Communication 606 $aInternational and Intercultural communication 606 $aDigital and New Media 615 0$aCommunication in organizations. 615 0$aIntercultural communication. 615 0$aDigital media. 615 14$aOrganizational and Strategic Communication. 615 24$aInternational and Intercultural communication. 615 24$aDigital and New Media. 676 $a658.45 700 $aUsadolo$b Sam Erevbenagie$01785213 701 $aMakwambeni$b Blessing$01785214 701 $aUsadolo$b Queen Emwenkeke$01785215 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910983345003321 996 $aOrganisational Communication in Africa$94316806 997 $aUNINA