LEADER 03222nam 2200733 a 450 001 9910959657503321 005 20200520144314.0 010 $a9786611128548 010 $a9781281128546 010 $a1281128546 010 $a9780814429969 010 $a0814429963 035 $a(CKB)1000000000467250 035 $a(CtWfDGI)bkb00016104 035 $a(SSID)ssj0000233664 035 $a(PQKBManifestationID)11220109 035 $a(PQKBTitleCode)TC0000233664 035 $a(PQKBWorkID)10235296 035 $a(PQKB)11528954 035 $a(MiAaPQ)EBC3001844 035 $a(Au-PeEL)EBL3001844 035 $a(CaPaEBR)ebr10196186 035 $a(CaONFJC)MIL112854 035 $a(OCoLC)77565112 035 $a(FR-PaCSA)88811018 035 $a(FRCYB88811018)88811018 035 $a(BIP)13464869 035 $a(EXLCZ)991000000000467250 100 $a20060818d2007 uy 0 101 0 $aeng 135 $aurzn|||||| 181 $ctxt 182 $cc 183 $acr 200 10$aRebuilding brand America $ewhat we must do to restore our reputation and safeguard the future of American business abroad /$fDick Martin 205 $a1st ed. 210 $aNew York $cAmerican Management Association$dc2007 215 $a296 p. $cill 300 $aTitle from title screen. 311 08$a9780814473337 311 08$a0814473334 320 $aIncludes bibliographical references (p. [263]-287) and index. 327 $aTilting at windmills -- The queen of branding -- Charlotte in wonderland -- The prince of pollsters -- Measuring distance in kilograms -- Why do they hate us? -- The pictures in their heads -- The business of America -- The power of brands -- Brand America -- CEOs in handcuffs -- Plague or paranoia? -- In search of anti-anti-Americans -- The path to happy -- Sink roots, don't just spread branches -- Go glocal -- Share your customers' cares -- Stiff-necked, tree-hugging critics -- Share your customers' dreams -- Myth America -- A lever to move the world -- Waging peace. 330 $aAnti-American feeling is at an all-time high. Other nations and cultures have singled out our businesses, government, and way of life for harsh scorn, widespread resentment, even violence. Rebuilding Brand America is an exploration of anti-Americanism, from its causes and earliest manifestations to current efforts to mitigate it. Martin explains why many of these efforts failed, and reviews the many prescriptions formulated by more than a dozen task forces. 606 $aBrand name products$zUnited States 606 $aBranding (Marketing)$zUnited States 606 $aInternational economic relations 606 $aAnti-Americanism 606 $aAnti-Americanism$zArab countries 607 $aUnited States$xRelations 615 0$aBrand name products 615 0$aBranding (Marketing) 615 0$aInternational economic relations. 615 0$aAnti-Americanism. 615 0$aAnti-Americanism 676 $a658.8/27 700 $aMartin$b Dick$f1946-$01797789 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910959657503321 996 $aRebuilding brand America$94340245 997 $aUNINA LEADER 02676nam 22004695 450 001 9910983334203321 005 20251225185027.0 010 $a981-9794-43-9 024 7 $a10.1007/978-981-97-9443-0 035 $a(CKB)36527802700041 035 $a(DE-He213)978-981-97-9443-0 035 $a(EXLCZ)9936527802700041 100 $a20241101d2025 u| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aNatural Language Processing and Chinese Computing $e13th National CCF Conference, NLPCC 2024, Hangzhou, China, November 1?3, 2024, Proceedings, Part V /$fedited by Derek F. Wong, Zhongyu Wei, Muyun Yang 205 $a1st ed. 2025. 210 1$aSingapore :$cSpringer Nature Singapore :$cImprint: Springer,$d2025. 215 $a1 online resource (XXXV, 499 p. 151 illus., 127 illus. in color.) 225 1 $aLecture Notes in Artificial Intelligence,$x2945-9141 ;$v15363 311 08$a981-9794-42-0 330 $aThe five-volume set LNCS 15359 - 15363 constitutes the refereed proceedings of the 13th National CCF Conference on Natural Language Processing and Chinese Computing, NLPCC 2024, held in Hangzhou, China, during November 2024. The 161 full papers and 33 evaluation workshop papers included in these proceedings were carefully reviewed and selected from 451 submissions. They deal with the following areas: Fundamentals of NLP; Information Extraction and Knowledge Graph; Information Retrieval, Dialogue Systems, and Question Answering; Large Language Models and Agents; Machine Learning for NLP; Machine Translation and Multilinguality; Multi-modality and Explainability; NLP Applications and Text Mining; Sentiment Analysis, Argumentation Mining, and Social Media; Summarization and Generation. 410 0$aLecture Notes in Artificial Intelligence,$x2945-9141 ;$v15363 606 $aArtificial intelligence 606 $aNatural language processing (Computer science) 606 $aArtificial Intelligence 606 $aNatural Language Processing (NLP) 615 0$aArtificial intelligence. 615 0$aNatural language processing (Computer science) 615 14$aArtificial Intelligence. 615 24$aNatural Language Processing (NLP). 676 $a006.3 702 $aWong$b Derek F$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aWei$b Zhongyu$4edt$4http://id.loc.gov/vocabulary/relators/edt 702 $aYang$b Muyun$4edt$4http://id.loc.gov/vocabulary/relators/edt 906 $aBOOK 912 $a9910983334203321 996 $aNatural Language Processing and Chinese Computing$91912515 997 $aUNINA