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024 7 $a10.1007/978-3-031-77506-2
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035   $a(OCoLC)1490382908
035   $a(DE-He213)978-3-031-77506-2
035   $a(EXLCZ)9937221860100041
100   $a20250116d2025      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aWinning the advertising game $elessons from the Super Bowl ad champions /$fby Sascha Raithel, Charles R. Taylor, David W. Stewart, Alexander Mafael
205   $a1st edition.
210  1$aCham :$cSpringer Nature Switzerland :$cImprint: Springer,$d2025.
215   $a1 online resource (139 pages)
225 1 $aBusiness Guides on the Go,$x2731-4766
311 08$a9783031775055 
311 08$a3031775058 
327   $a1. PRE-GAME: A Brief History of (Super Bowl) Advertising -- 2. COIN TOSS: Advertising Matters -- 3. FIRST QUARTER: Make a Game Plan -- 4. SECOND QUARTER: Make a Roadmap -- 5. HALFTIME SHOW: Find Creatives that Work and Stand Out -- 6. THIRD QUARTER: Two Strategies to Boost Your Return on Ad Investment -- 7. FOURTH QUARTER: From Screen to Society -- 8. OVER-TIME: Don?t Drop Bricks -- 9. AWARD CEREMONY: Everybody?s Watching - The Best Super Bowl Ads of All Time -- 10. POST GAME: Growing the Audience ? Globalizing the NFL Brand and Super Bowl Advertising -- 11. COACH?S PLAYBOOK: Top 10 Key Takeaways.
330   $aUnlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts. Learn from advertisers, agencies, and experts, and apply these lessons to your own efforts. Perfect for marketing managers, advertisers, and educators looking to leverage the biggest advertising event in the world. This book provides actionable research findings and tools to transform your advertising approach, ensuring your ads stand out and resonate with audiences. Discover how the NFL and Super Bowl are expanding globally, reaching new audiences worldwide. This book is ideal for marketing managers and advertisers seeking to apply key lessons from the Super Bowl to their campaigns. It?s also a valuable resource for marketing and advertising educators who want to illustrate fundamental principles with real-world examples.
410  0$aBusiness Guides on the Go,$x2731-4766
606   $aMarketing
606   $aAdvertising$xPsychological aspects
606   $aSports$xEconomic aspects
606   $aAdvertising
606   $aCommunication in sports
606   $aMarketing
606   $aAdvertising Psychology
606   $aSports Economics
606   $aAdvertising
606   $aSports Communication
615  0$aMarketing.
615  0$aAdvertising$xPsychological aspects.
615  0$aSports$xEconomic aspects.
615  0$aAdvertising.
615  0$aCommunication in sports.
615 14$aMarketing.
615 24$aAdvertising Psychology.
615 24$aSports Economics.
615 24$aAdvertising.
615 24$aSports Communication.
676   $a659.113
700   $aRaithel$b Sascha$01772356
701   $aTaylor$b Charles R$01786017
701   $aStewart$b David W$0127571
701   $aMafael$b Alexander$01786018
801  0$bMiAaPQ
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906   $aBOOK
912   $a9910983303603321
996   $aWinning the Advertising Game$94317439
997   $aUNINA