LEADER 03292nam 22004933a 450 001 9910976778403321 005 20250705110030.0 010 $a9780472902064 010 $a0472902067 010 $a9780939512218 010 $a0939512211 010 $a9780472880096 010 $a0472880098 024 8 $ahttps://doi.org/10.3998/mpub.11903719 035 $a(CKB)37387386900041 035 $a(ScCtBLL)41df907a-b025-45bf-b9e1-c0a77a43f82d 035 $a(ODN)ODN0006091152 035 $a(EXLCZ)9937387386900041 100 $a20250203i20202020 uu 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 04$aThe American Automobile Industry : $eRebirth or Requiem? /$fRobert E. Cole 210 $d2020 210 1$a[s.l.] :$cUniversity of Michigan Press,$d2020. 215 $a1 online resource 225 1 $aMichigan Papers in Japanese Studies 330 $aAmid the gloom, indeed the despair, that prevailed among auto industry spokesmen during early 1981, the University of Michigan held the first U.S.-Japan Auto Conference. With all the uncertainty that accompanies a march into new territory, the conference very much resembled a call to arms as industry, union, and government officials sought to comprehend and respond to the Japanese challenge. In the subsequent two conferences in 1982 and 1983, the concerned parties displayed an impressive willingness to roll up their sleeves and get on with creating the conditions for a renewal of the industry. Yet success seemed to elude their efforts, and frustrations mounted as the national recession lengthened and deepened.It was not until the March 1984 conference that definite change in tone became apparent. By this time, it was clear that the industry was beginning to reap the fruits of its efforts. As Paul McCracken notes in his remarks, the market for new cars was manifesting its traditional high-geared response to improved business conditions, and the voluntary trade restraints were contributing to the ability of the industry to take advantage of this renewed prosperity. In addition, those who know the industry well knew that the major improvements in quality and productivity had been made, and many of the changes responsible for these improvements seem unlikely to be reversed. All this was much on the minds of speakers and participants during the March conference. The various speakers presented an image of people who thought that they were pretty much on the way toward addressing successfully their internal problems of productivity, quality, and marketing. All that remained was to dispose of the external factors that prevented the, from competing on that well-known if elusive "level playing field." 410 $aMichigan Papers in Japanese Studies 606 $aTransportation / Automotive / History$2bisacsh 606 $aTransportation 615 7$aTransportation / Automotive / History 615 0$aTransportation. 686 $aSOC000000$aSOC008000$2bisacsh 700 $aCole$b Robert$0105811 702 $aCole$b Robert E 801 0$bScCtBLL 801 1$bScCtBLL 906 $aBOOK 912 $a9910976778403321 996 $aThe American Automobile Industry$94403620 997 $aUNINA