LEADER 04626nam 2200805Ia 450 001 9910975198303321 005 20200520144314.0 010 $a9786612136566 010 $a9780748671083 010 $a0748671080 010 $a9781282136564 010 $a1282136569 010 $a9780748635948 010 $a0748635947 024 7 $a10.1515/9780748635948 035 $a(CKB)1000000000767694 035 $a(EBL)448730 035 $a(OCoLC)462323475 035 $a(SSID)ssj0000306606 035 $a(PQKBManifestationID)11226551 035 $a(PQKBTitleCode)TC0000306606 035 $a(PQKBWorkID)10299005 035 $a(PQKB)10820321 035 $a(UkCbUP)CR9780748635948 035 $a(StDuBDS)EDZ0000092821 035 $a(Au-PeEL)EBL448730 035 $a(CaPaEBR)ebr10309061 035 $a(CaONFJC)MIL213656 035 $a(DE-B1597)615630 035 $a(DE-B1597)9780748635948 035 $a(OCoLC)1306538417 035 $a(MiAaPQ)EBC448730 035 $a(Perlego)1708585 035 $a(EXLCZ)991000000000767694 100 $a20090404d2009 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aPower play $esport, the media and popular culture /$fRaymond Boyle and Richard Haynes 205 $a2nd ed. 210 $aEdinburgh $cEdinburgh University Press$dc2009 215 $a1 online resource (ix, 254 pages) $cdigital, PDF file(s) 300 $aPrevious ed.: Harlow: Longman, 2000. 311 08$a9780748635931 311 08$a0748635939 311 08$a9780748635924 311 08$a0748635920 320 $aIncludes bibliographical references (p. [223]-239) and index. 327 $aPreface -- Acknowledgments -- 1. Sport, the Media and Popular Culture -- 2. All Our Yesterdays : A History of Media Sport -- 3. A Sporting Triangle : Television, Sport and Sponsorship -- 4. Power Game : Why Sport Matters to Television -- 5. Who Wants to Be a Millionaire? Media Sport and Stardom -- 6. The Race Game : Media Sport, Race and Ethnicity -- 7. Playing the Game : Media Sport and Gender -- 8. Games Across Frontiers : Mediated Sport and National Identity -- 9. The Sports Pages : Journalism and Sport -- 10. Consuming Sports : Fans, Fandom and the Audience -- 11. Conclusion : Sport in the Digital Age -- Bibliography -- Index. 330 $aPraise for the first edition: 'An excellent book that tries to come to grips with the ever-increasing role of sport in the media as a particular phenomenon of 20th-century popular culture. 'European Journal of Communication (2000) 'Excellent, well written and informative... of interest and use to a wider constituency. 'Times Higher Education Supplement (May 2000) The fully revised and updated version of this classic text examines the link between three key obsessions of the 21st century: the media, sport and popular culture. Gathering new material from around the 2007 Rugby World Cup, the Beijing Olympics and the rise of new sports stars such as boxing's Amir Khan and cycling's Victoria Pendleton, the authors explore a wide range of sports, as well as issues including nationalism, gender, race, political economy and the changing patterns of media sport consumption. For those interested in media and sport the second edition combines new and original material with an overview of the developing field of media sport, and examines the way in which the media has increasingly come to dominate how sport is played, organized and thought about in society. It traces the historical evolution of the relationship between sport and the media and examines the complex business relationships that have grown up around television, sponsors and sport. Covers the following topics: the history of media in sport; television, sport and sponsorship; why sport matters to television; sports stars; sports journalism; fans and the audience; sport in the digital media economy. 606 $aMass media and sports$zGreat Britain 606 $aSports$xSocial aspects$zGreat Britain 606 $aSports and state$zGreat Britain 606 $aMass media$xSocial aspects$zGreat Britain 615 0$aMass media and sports 615 0$aSports$xSocial aspects 615 0$aSports and state 615 0$aMass media$xSocial aspects 676 $a306.483 700 $aBoyle$b Raymond$f1966-$0523622 701 $aHaynes$b Richard$f1966-$0523623 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910975198303321 996 $aPower play$9829555 997 $aUNINA