LEADER 01379nam 22004574a 450 001 9910783045703321 005 20221203012938.0 010 $a0-8444-9549-2 035 $a(CKB)1000000000004655 035 $a(OCoLC)70766179 035 $a(CaPaEBR)ebrary10022129 035 $a(SSID)ssj0000281414 035 $a(PQKBManifestationID)11223569 035 $a(PQKBTitleCode)TC0000281414 035 $a(PQKBWorkID)10318981 035 $a(PQKB)10012171 035 $a(MiAaPQ)EBC3328261 035 $a(EXLCZ)991000000000004655 100 $a19981008d2000 ua 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aLibrary of Congress Asian collections$b[electronic resource] $ean illustrated guide 210 $aWashington, DC $cLibrary of Congress$d2000 215 $a1 online resource (82 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-8444-0972-3 320 $aIncludes bibliographical references (p. 76-80). 606 $aLibrary resources$zWashington (D.C.) 607 $aAsia$xLibrary resources 615 0$aLibrary resources 676 $a026/.95/09753 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910783045703321 996 $aLibrary of Congress Asian collections$93856464 997 $aUNINA LEADER 03930nam 2200769 a 450 001 9910974576403321 005 20200520144314.0 010 $a9786612820946 010 $a9781282820944 010 $a128282094X 010 $a9781400830480 010 $a1400830486 024 7 $a10.1515/9781400830480 035 $a(CKB)2670000000047787 035 $a(EBL)590831 035 $a(OCoLC)670429611 035 $a(SSID)ssj0000423043 035 $a(PQKBManifestationID)11267330 035 $a(PQKBTitleCode)TC0000423043 035 $a(PQKBWorkID)10433126 035 $a(PQKB)10202112 035 $a(MiAaPQ)EBC590831 035 $a(MdBmJHUP)muse43065 035 $a(DE-B1597)453685 035 $a(OCoLC)979881595 035 $a(DE-B1597)9781400830480 035 $a(Au-PeEL)EBL590831 035 $a(CaPaEBR)ebr10421695 035 $a(CaONFJC)MIL282094 035 $a(Perlego)3794952 035 $a(EXLCZ)992670000000047787 100 $a20081217d2009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe message matters $ethe economy and presidential campaigns /$fLynn Vavreck 205 $aCourse Book 210 $aPrinceton, N.J. $cPrinceton University Press$dc2009 215 $a1 online resource (232 p.) 300 $aDescription based upon print version of record. 311 08$a9780691139630 311 08$a0691139636 311 08$a9780691139623 311 08$a0691139628 320 $aIncludes bibliographical references and index. 327 $aPresidential campaigns -- How and why campaigns matter -- Context matters : a campaign typology -- The media disconnect : media and candidate messages -- The message matters : candidate-level tests of the theory -- The message matters : microlevel tests of the theory -- Candidates creating context. 330 $aThe economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies sometimes lose? The reason, Lynn Vavreck argues, is that what matters is not just the state of the economy but how candidates react to it. By demonstrating more precisely than ever before how candidates and their campaigns affect the economic vote, The Message Matters provides a powerful new way of understanding past elections--and predicting future ones. Vavreck examines the past sixty years of presidential elections and offers a new theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions. Using data from presidential elections since 1952, she reveals why, when, and how campaign messages make a difference--and when they can outweigh economic predictors of election outcomes. The Message Matters does more than show why candidates favored by the economy must build their campaigns around economic messages. Vavreck's theory also explains why candidates disadvantaged by the economy must try to focus their elections on noneconomic issues that meet exacting criteria--and why this is so hard to do. 606 $aPresidents$zUnited States$xElection 606 $aPolitical campaigns$zUnited States 606 $aPublic opinion$zUnited States 607 $aUnited States$xEconomic conditions$xPublic opinion 607 $aUnited States$xPolitics and government 615 0$aPresidents$xElection. 615 0$aPolitical campaigns 615 0$aPublic opinion 676 $a324.973/092 686 $aMG 70470$2rvk 700 $aVavreck$b Lynn$f1968-$01806732 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910974576403321 996 $aThe message matters$94356075 997 $aUNINA