LEADER 04469nam 2200721Ia 450 001 9910974268003321 005 20241226110724.0 010 $a9781782689461 010 $a178268946X 010 $a9781452261546 010 $a1452261547 010 $a9781412973403 010 $a1412973406 035 $a(CKB)3460000000020998 035 $a(EBL)996623 035 $a(OCoLC)676913014 035 $a(SSID)ssj0000489572 035 $a(PQKBManifestationID)12196716 035 $a(PQKBTitleCode)TC0000489572 035 $a(PQKBWorkID)10462117 035 $a(PQKB)10518904 035 $a(MiAaPQ)EBC996623 035 $a(OCoLC)1007859339 035 $a(StDuBDS)EDZ0000019188 035 $a227468 035 $a(EXLCZ)993460000000020998 100 $a20051229d2006 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 04$aThe SAGE handbook of political advertising /$feditors, Lynda Lee Kaid, Christina Holtz-Bacha 205 $a1st ed. 210 $aThousand Oaks, CA $cSAGE Publications$dc2006 215 $a1 online resource (xi, 492 p.) $cill 300 $aDescription based upon print version of record. 311 08$a9781322415833 311 08$a1322415838 311 08$a9781412917957 311 08$a1412917956 320 $aIncludes bibliographical references and index. 327 $aCover; Contents; List of Tables; List of Figures; PART I: An International Context for Political Advertising; 1 - Political Advertising in International Comparison; 2 - Methodologies for the Study of Political Advertising; PART II: Political Advertising in Commercial Broadcasting Systems; 3 - Political Advertising in the United States; PART III: Political Advertising in Public Television Systems; 4 - Political Advertising in the United Kingdom; 5 - Election Broadcasts in France; 6 - Political Advertising in Spain and Portugal; 7 - From Electoral Propaganda to Political Advertising in Israel 327 $a8 - Political Advertising and Democracy in Brazil9 - Political Advertising in Chile; PART IV: Dual Systems of Public and Commercial Political Advertising; 10 - Political Advertising in Germany; 11 - Political Advertising on Television in the Nordic and Baltic States; 12 - Polispots in Greece: Between Partisanship and Media Logic; 13 - Sure to Come, But Temporarily Delayed: The Netherlands in Search of the Political Ad; 14 - TV Political Advertising in Italy: When Politicians Are Afraid; 15 - Political Advertising in Mexico; 16 - Political Advertising in Australia and New Zealand 327 $a17 - Political Advertising in Japan, South Korea, and TaiwanPART V: Political Advertising Developments in Evolving Democracies; 18 - A Spiral of Post-Soviet Cynicism: The First Decade of Political Advertising in Russia; 19 - Political Communication and Advertising in Poland; 20 - Political Advertising in Hungarian Electoral Communications; 21 - Fifteen Years of Televised Political Advertising Developments in Bulgaria; 22 - Political Advertising in a "New" Democracy: The Czech Republic; 23 - Persuading Voters and Political Advertising in Turkey 327 $a24 - Political Advertising in Emerging Democracies: The Philippines, Hong Kong, Singapore, Indonesia, and Malaysia25 - Deficient Democracies, Media Pluralism, and Political Advertising in West Africa; 26 - Political Advertising in South Africa; PART VI: Comparisons and Conclusions; 27 - Television Advertising and Democratic Systems Around the World: A Comparison of Videostyle Content and Effects; Index; About the Authors 330 8 $aThe contributors to this text examine the differences, as well as the similarities of political advertising among the electoral processes of democracies globally. They address the effects of political advertising on the voters and the systems of which it is a part. 517 3 $aPolitical advertising 606 $aAdvertising, Political$vCross-cultural studies 606 $aTelevision in politics$vCross-cultural studies 615 0$aAdvertising, Political 615 0$aTelevision in politics 676 $a324.73 701 $aKaid$b Lynda Lee$0283900 701 $aHoltz-Bacha$b Christina$0987082 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910974268003321 996 $aThe SAGE handbook of political advertising$94414991 997 $aUNINA 999 $aEDZ0000019188