LEADER 09094oam 2200517I 450 001 9910974145803321 005 20251116172625.0 010 $a0-429-51633-9 010 $a0-429-51290-2 010 $a0-429-24318-9 024 7 $a10.4324/9780429243189 035 $a(CKB)4100000009930697 035 $a(MiAaPQ)EBC5985851 035 $a(OCoLC)1129158850 035 $a(OCoLC-P)1129158850 035 $a(FlBoTFG)9780429243189 035 $a(EXLCZ)994100000009930697 100 $a20191204h20202020 uy 0 101 0 $aeng 135 $aurcnu---unuuu 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aBecoming a social entrepreneur $estarting out, scaling up and staying true /$fMichael Gordon 205 $a1st ed. 210 1$aAbingdon, Oxon ;$aNew York, NY :$cRoutledge,$d2020. 210 4$dİ2020 215 $a1 online resource (391 pages) 311 08$a0-367-19773-1 311 08$a0-367-19772-3 320 $aIncludes bibliographical references and index. 327 $aCover -- Half Title -- Endorsement Page -- Title Page -- Copyright Page -- Table of Contents -- Preface: Listening to social entrepreneurs -- Acknowledgments -- Introduction -- Part 1: Before you -- Chapter 1: Lessons to learn -- Sanga's birthday -- Lessons left on the ground -- Note -- Chapter 2: Are you a social entrepreneur? -- A new wave -- From the sweet spot toward profit -- Which market? -- Mission, not profit, lights the way -- Are you a social entrepreneur? (Take two) -- Being a social entrepreneur -- Notes -- Part 2: You -- Chapter 3: Before they were social entrepreneurs -- Immerse yourself -- Life comes at you hard -- Survivor -- Off the track -- Invite the world in -- Knowing versus understanding -- Unflinching -- Real life -- Experienced with meaning -- Faux immersion -- Notes -- Chapter 4: Ideas -- Paths -- Sludge -- Impulse to act -- Developing an idea -- The doctor and the priest -- On whose shoulders? -- Complexity from simpler parts -- Intention for impact -- Recover, integrate, act -- Strong "number 2s" -- Notes -- Chapter 5: Necessity -- Is it necessary - Really necessary? -- Originality is not necessity -- Markets don't define necessity -- Notes -- Chapter 6: Join -- The siren call of social entrepreneurship -- Joining the chorus -- Necessary and unwelcome -- Chapter 7: Personal challenges -- Not just action -- Awards notwithstanding -- Work intensity -- Stress and risk -- You don't know your own venture -- Misunderstood -- Burning your social enterprise -- Myths and shells -- Notes -- Chapter 8: The sanities of ­ pro-social behavior -- Act for yourself -- act for others -- Persistence -- Flexibility -- Nonproductive persistence -- Your goodness or mine? -- Reframe -- A taste for equity -- Notes -- Chapter 9: Committing -- Ready? Really? -- Always stepping on the gas -- When your venture gives you lemons -- Breathe in. 327 $aActing from values -- Pushing forward -- Charmed "whys" -- Critical "whys" -- Wisdom -- Breathe out -- Notes -- Chapter 10: Gaining skills -- Now, just a product -- Language of enterprise -- Prepare thyself! -- Learn -- Becoming technical -- Ask -- New mistakes -- Too cool for school? -- Data -- Climb with others -- Soft skills -- Credibility -- Seizing opportunity -- In-credible personalities -- In-credible winners -- In-credulous: Talent doesn't have hues -- Notes -- Part 3: Your team -- Chapter 11: Go team, go -- If the bus comes -- There's no "team" in "I" -- It's not about you -- Chapter 12: Co-founder -- Start together -- Invest together -- You or "yous" -- Critical feedback -- Building partnership -- Notes -- Chapter 13: Team formation -- School work to real work -- Embracing new roles -- Warm relationships -- Organization structure: Benefit or crutch? -- Pluripotency -- Note -- Chapter 14: Hiring -- Bad language, bad hires -- Mindful hiring -- Basics of hiring -- Away from home -- The people the people you know know -- Talent is everywhere -- P.S. -- Vision attracts talent -- Notes -- Chapter 15: Compensation -- Compensation: Values -- Compensation: Experience -- Non-monetary economics -- Hiring expresses values -- Note -- Chapter 16: Volunteers -- Local talent is not voluntary talent -- Why would anyone volunteer? -- Volunteer structure -- Select and train -- Your team in the cloud -- Note -- Chapter 17: Training -- Rooted in business -- Adaptive hiring -- Learners and rockers -- Chosen few -- Notes -- Chapter 18: Culture -- Organizational software -- Like them. Trust them. Be yourself. -- Think different -- Emote different -- Inward and outward -- Notes -- Chapter 19: Mentors -- Others' shoes -- One mentor or two? -- Who's your mentor? -- Wise moments -- Facets of support -- Get your mentor - Now? -- Who's your mentor? -- Menteeship. 327 $aMoments, lifetimes -- Note -- Chapter 20: Networks -- Network of support -- Relationships -- Help with your taxes, and maybe a hug -- Free lunch? -- Chapter 21: Board -- Your board: Get interested -- Boards 101 -- Formation -- Don't shake on it -- You are not perfect -- Yes, you raise money -- Smart and gray -- Notes -- Part 4: Your business model -- Chapter 22: Two businesses -- Flying to Miami -- Your two businesses -- Modeling impact -- Mission statement -- Notes -- Chapter 23: Know your customers -- Your business business -- TAM SAM SOM ? mat ter -- Note -- Chapter 24: Value proposition -- Why you? -- Chapter 25: The economics of your business -- Accounting 101 -- E pluribus business model -- Poop and carbon -- Chapter 26: Value chain -- Chained value -- Every link matters -- Chapter 27: Revising your model -- Jazz -- Competition ain't a model -- Take the money and ? -- Fresh eyes -- Part 5: Running your business -- Chapter 28: Small ain't easy -- Small businesses, still complex -- Chapter 29: Selling your stuff -- That's a what? -- Aspiration versus illumination -- Who will buy? -- As a scientist -- Minimum viable product -- Analogs -- Easier than this? -- Pure -- Notes -- Chapter 30: Operations -- Running your business business -- Rows and ducks -- By the book -- Mimic -- Design -- Does it hold water? -- Get moving -- Becoming sophisticated -- Notes -- Chapter 31: Managing -- What you didn't sign up for -- Managing: Pro tips -- Tips from the front lines -- Ninja management -- Stranger in a strange land -- Chapter 32: Legitimacy -- Taken seriously -- Chapter 33: Legal -- Legal turn -- U-turn -- Legalitie -- Note -- Chapter 34: Expenses -- Ramen -- Afloat -- Waves roll in, waves roll out -- Rolling out -- Chapter 35: Fundraising -- Financing: Appetizer -- Strings attached -- The challenge of fundraising -- Hot truth -- John Anner is not like you. 327 $aChapter 36: Investors -- Investor-speak -- Ready? No. -- Still ? -- What's the what? -- No interest -- Chapter 37: Fundraising tips -- Fundraising tip: Authenticity -- Fundraising tip: Spare change -- Too soon -- Chapter 38: Fundraising trajectories -- Trajectory: Zambia -- Trajectory: United States -- Potatoes, large -- Potatoes, small -- Chapter 39: Funders' perspectives -- Funding: No work for you -- Funding: Fair -- A/B testing the virtual reality of monetizing -- The physics of funding -- Social? No, risky. -- Chapter 40: Seller, beware -- Part 6: More than you: Impact -- Chapter 41: Scale -- Early-stage scaling? -- Destiny -- Waste not -- Anticipate -- Build on top of -- The market giveth and the market taketh away -- Jenga -- Small and right -- Think exit early. Stay small -- Exits -- Notes -- Chapter 42: Measure -- If a tree falls in a forest ? -- Who means why -- Impact machines -- And now it gets messy -- Net improvement -- Change what you change -- Through funders' eyes -- Notes -- Chapter 43: Poets versus Quants -- Softball -- RCT -- Impact as dollars -- Power in numbers -- Fitbit -- Evaluation mistakes -- Gut -- Help wanted -- Real impact is not gamed -- Impact, business, impact -- Happy ending progress -- Notes -- Part 7: Beyond you -- Chapter 44: This moment -- Now, move -- Volatile -- Subversives -- Note -- Chapter 45: Beyond scale -- Passage to change -- Think exit early. Grow large -- Volatile: Money and food -- Not just a loan -- Mind of God -- A deliberate course toward movement -- Beyond organization and cause -- Pragmatics of care -- And now, this -- Seeing -- Liberation -- Cosmos -- Notes -- Chapter 46: Our moment -- It's all about us -- Yesterday. Tomorrow -- Decide -- Notes -- Appendix 1: Methodology -- Appendix 2: The entrepreneursand the organizations -- Index. 330 $aUses the stories and experiences of over 100 social entrepreneurs to provide a kaleidoscopic description of what it means to become a social entrepreneur. This book presents the truth, not the varnish. 606 $aSocial entrepreneurship 615 0$aSocial entrepreneurship. 676 $a338.04 700 $aGordon$b Michael David$01876749 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910974145803321 996 $aBecoming a social entrepreneur$94488553 997 $aUNINA