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101 0 $aeng
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181   $ctxt
182   $cc
183   $acr
200 10$aGetting your way every day $emastering the lost art of pure persuasion /$fAlan Axelrod
205   $a1st ed.
210   $aWashington, D.C. $cAMACOM$d2007
215   $a293 p
300   $aIncludes index.
311 08$a0-8144-7335-0 
327   $aGet ready to win -- Profit from ancient wisdom -- Look for an argument -- Lay it all out -- Be reasonable -- Be ethical, be emotional -- Stay out of the palace of fallacy -- Welcome to the house of style -- Go beyond words -- Make your case and get your way -- Talk yourself into the job you want -- Move your boss -- Inspire your staff -- Motivate your colleagues -- Win your customers -- Satisfy your customers -- Convince your customers -- Deal with your vendors -- Close with your investors and lenders -- Commemorate and celebrate -- Epilogue - when rhetoric hits the speed of light.
330   $aThis book contains hundreds of real-world examples to use as models for successful persuasion. It features extensive sections on constructing as well as delivering persuasive arguments. It combines verbal and non-verbal (body language) persuasion techniques. It offers a comprehensive presentation of classical rhetoric - but thoroughly adapted to the needs of the 21st Century reader.
606   $aPersuasion (Psychology)
606   $aRhetoric
606   $aInfluence (Psychology)
606   $aBusiness communication
615  0$aPersuasion (Psychology)
615  0$aRhetoric.
615  0$aInfluence (Psychology)
615  0$aBusiness communication.
676   $a153.8/52
700   $aAxelrod$b Alan$f1952-$01120714
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910973937803321
996   $aGetting your way every day$94470739
997   $aUNINA