LEADER 00848nam0-22003251i-450- 001 990002009260403321 005 20040528125737.0 035 $a000200926 035 $aFED01000200926 035 $a(Aleph)000200926FED01 035 $a000200926 100 $a20030910d1936----km-y0itay50------ba 101 0 $afre 102 $aFR 105 $ay---e---001yy 200 1 $aPrecis de parasitologie$fE. Brumpt 205 $a5e ed. 210 $aParis$cMasson et Cie$d1936 215 $a2 v.$d20 cm 225 1 $aCollection de Precis Medicaux 610 0 $aParassitologia 676 $a616.96 700 1$aBrumpt,$bÉmile$0360003 801 0$aIT$bUNINA$gRICA$2UNIMARC 901 $aBK 912 $a990002009260403321 952 $a61 III D.4/28-29$b1307$fDAGEN 959 $aDAGEN 996 $aPrécis de parasitologie$9257456 997 $aUNINA LEADER 05598nam 2200781Ia 450 001 9910973773803321 005 20200520144314.0 010 $a9786613904898 010 $a9781283592444 010 $a1283592444 010 $a9781118227343 010 $a1118227344 035 $a(CKB)2670000000239249 035 $a(EBL)821856 035 $a(OCoLC)809411184 035 $a(SSID)ssj0000737081 035 $a(PQKBManifestationID)11433450 035 $a(PQKBTitleCode)TC0000737081 035 $a(PQKBWorkID)10783870 035 $a(PQKB)10601974 035 $a(WaSeSS)IndRDA00116177 035 $a(Au-PeEL)EBL821856 035 $a(CaPaEBR)ebr10595357 035 $a(CaONFJC)MIL390489 035 $a(CaSebORM)9781118240298 035 $a(MiAaPQ)EBC821856 035 $a(OCoLC)829406042 035 $a(OCoLC)ocn829406042 035 $a(Perlego)1001692 035 $a(EXLCZ)992670000000239249 100 $a20120227d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aDisplay advertising $ean hour a day /$fDavid Booth, Corey Koberg 205 $a1st edition 210 $aIndianapolis, IN $cWiley ;$aChichester $cJohn Wiley [distributor]$d2012 215 $a1 online resource (531 p.) 225 1 $aSybex serious skills 300 $aIncludes index. 311 08$a9781118240298 311 08$a1118240294 311 08$a9781118179710 311 08$a1118179714 327 $aDisplay Advertising: An Hour a Day; Contents; Foreword; Introduction; Chapter 1: Online Advertising; An Overview of Search Engine Marketing; Search Advertising vs. Display Advertising; Problem Solving and Distraction; Chapter 2: Overview of Display Advertising; The Display Advertising Landscape; Identifying Display Ad Types and Formats; Defining Advertising Objectives; Chapter 3: Fundamentals of Display Advertising Concepts; The Ecosystem: Advertisers and Publishers; Starting Out with the Google Network; Campaign Targeting Strategies; The Big Picture: The Process of Display Advertising 327 $aChapter 4: Month 1: Planning Your CampaignsWeek 1: Define Your Display Advertising Goals; Week 2: Showcase What You Do Best; Week 3: Take Stock of Your Resources; Monday: Understand the Process of Success; Tuesday: Identify the Campaign Implementer; Wednesday: Identify the Market Researcher; Thursday: Identify the Graphic Designer and Developer; Friday: Identify the Analyst; Week 4: Plan Your Budget; Monday: Choose between Bid Types; Tuesday: Understand How the CPC Auction Works; Wednesday: Understand How CPM Bids Compete in the Auction; Thursday: Understand How Google Spends Your Budget 327 $aFriday: Understand AdWords Billing OptionsChapter 5: Month 2: Targeting Your Audience; Week 5: Understand Targeting Options; Week 6: Find Good Keywords; Week 7: Find Good Placements; Week 8: Organize Campaigns and Ad Groups; Chapter 6: Month 3: Building Your First Display Campaign; Week 9: Choose Your Display Campaign Settings; Week 10: Choose Your Bidding Style and Budget; Week 11: Configure Advanced Campaign Settings; Week 12: Create Your First Ad Group; Chapter 7: Month 4: Creating Image Ads; Week 13: Study the Science behind Great Image Ads; Week 14: Understand the Rules 327 $aWeek 15: Dig Deeper on Image AdsMonday: What You're Trying to Accomplish; Tuesday: Image ads for E-Com, Lead Gen, B2B, and Non-Profit Scenarios; Wednesday: Choosing Static or Rich Media Ads; Thursday: Importing Your Image Ads into AdWords; Friday: The Approval Process; Week 16: Build Ads with Display Ad Builder; Monday: Benefits and Drawbacks of the Display Ad Builder; Tuesday: Browsing Your Options-Themes and Filters; Wednesday: Creating and Previewing an Ad; Thursday: Advanced Ad Types; Friday: Tips For Creating Unique Ads; Chapter 8: Month 5: Video Ads 327 $aWeek 17: Understand AdWords Video AdsWeek 18: Create Video Ads; Week 19: Advertise on YouTube; Week 20: Advertise on Television with AdWords; Chapter 9: Month 6: Launch and Measure Your Campaign's Performance; Week 21: Launch the Campaign; Week 22: Use AdWords Reports; Week 23: Use Google Analytics; Week 24: Measure Branding and Positioning Goals; Chapter 10: Month 7: Optimizing the Performance of Your Campaigns; Week 25: Refine Your Campaigns and Ad Groups; Week 26: Expand Your Reach; Week 27: Test Your Ads; Week 28: Create Effective Landing Pages; Chapter 11: Month 8: Advanced Topics 327 $aWeek 29: Retarget and Remarket 330 $aA complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a success 410 0$aSerious skills. 606 $aInternet advertising 606 $aInternet marketing 615 0$aInternet advertising. 615 0$aInternet marketing. 676 $a659.144 700 $aBooth$b David$0712816 701 $aKoberg$b Corey$01814557 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910973773803321 996 $aDisplay advertising$94368517 997 $aUNINA