LEADER 03301oam 22004932 450 001 9910973649803321 005 20251203131621.0 010 $a9781138587137 010 $a0-429-50415-2 010 $a0-429-99605-5 024 7 $a10.4324/9780429504150 035 $a(CKB)4100000011401502 035 $a(MiAaPQ)EBC6319836 035 $a(OCoLC)1155486686 035 $a(OCoLC-P)1155486686 035 $a(FlBoTFG)9780429504150 035 $a(EXLCZ)994100000011401502 100 $a20200522d2020 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 14$aThe dark side of marketing communications $ecritical marketing perspectives /$fTim Hill, Pierre McDonagh 205 $a1st ed. 210 1$aNew York :$cRoutledge,$d2020. 215 $aix, 123 pages; |c 24cm 225 0 $aRoutledge Studies in Critical Marketing 300 $aIncludes index. 311 08$a1-138-58713-3 311 08$a1-138-58712-5 327 $aCover -- Half Title -- Series Page -- Title Page -- Copyright Page -- Table of Contents -- Acknowledgements -- 1 Introduction: Where are we Now? -- 2 Decoding the Market Logic -- 3 Sport: Winners, Losers, and the Logic of Competition -- 4 Corporate Social Responsibility: Corporate Utopias, Wishful Thinking, and the Logic of Sustainability -- 5 Success, Status, and the Logic of Individualism -- 6 Social Progress, Economic Decline, and the Logic of Objectivity -- 7 Boredom: Digitized '24/7' Connectivity and the Logic of Distraction -- 8 Afterword: How Does this End? -- Index. 330 $a"What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator's toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the 'market' from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism"--$cProvided by publisher. 606 $aCapitalism$xHistory$y21st century 615 0$aCapitalism$xHistory 676 $a330.122 700 $aHill$b Tim$f1988-$01858756 702 $aMcDonagh$b Pierre 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910973649803321 996 $aThe dark side of marketing communications$94461411 997 $aUNINA