LEADER 05552nam 2200721 450 001 9910815245903321 005 20200520144314.0 010 $a1-118-73402-5 010 $a1-118-73405-X 035 $a(CKB)2550000001127211 035 $a(EBL)1426518 035 $a(SSID)ssj0001001052 035 $a(PQKBManifestationID)11541189 035 $a(PQKBTitleCode)TC0001001052 035 $a(PQKBWorkID)10961157 035 $a(PQKB)11494832 035 $a(DLC) 2013027943 035 $a(Au-PeEL)EBL1426518 035 $a(CaPaEBR)ebr10774378 035 $a(CaONFJC)MIL527875 035 $a(OCoLC)852745798 035 $a(CaSebORM)9781118734025 035 $a(MiAaPQ)EBC1426518 035 $a(EXLCZ)992550000001127211 100 $a20130705h20132013 uy| 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBig data marketing $eengage your customers more effectively and drive value /$fLisa Arthur 205 $a1st edition 210 1$aHoboken, New Jersey :$cJohn Wiley & Sons, Inc.,$d[2013] 210 4$dİ2013 215 $a1 online resource (210 p.) 300 $aDescription based upon print version of record. 311 $a1-118-73389-4 311 $a1-299-96624-1 320 $aIncludes bibliographical references and index. 327 $aCover; Title Page; Copyright; Contents; Foreword; Acknowledgments; Introduction; Part I The Problem: How Did We Get Here?; Chapter 1 Moving Out of the Dark Ages; The Threat of Digital Disruption; The Enlightened Age of Data; Chapter 2 Why Is Marketing Antiquated?; Tactical (versus Strategic) Marketing; Manual Marketing Management; Silos of Data and Demand for Real-time Engagement; Communicating the Value of Marketing; Lack of Talent and Training; Fragmented and Often Missing Data; Chapter 3 The Data Hairball; What Is the Data Hairball?; The Data Hairball and the Customer Experience 327 $aBlending Art and Science Integrated Marketing, Really; Data Privacy and Security; Part II Get Ready for Big Data Marketing; Chapter 4 Definitions for the Real World of Big Data Marketing; Big Data Terminology; Big Data Marketing; Integrated Marketing Management (IMM); Marketing Operations Management; Customer Interaction Management; Digital Messaging; Digital Marketing; Chapter 5 Meet the Modern Marketing Department (Michelangelo Meets Einstein); The CMO as a Change Agent; The Data Scientist; The CMO and CIO Dynamic; Part III The Five Steps to Data-Driven Marketing and Big Data Insights 327 $aChapter 6 Step One: Get Smart, Get Strategic Vision Leads to Strategy; Customer Interaction Strategy; Analytics Strategy; Data Strategy; Organizational Strategy; Technology Strategy; Chapter 7 Step Two: Tear Down the Silos; Tearing Down Silos Internal to Marketing; Tearing Down Silos between Marketing and Other Lines of Business; Developing a Strategic Framework for Synergy; New Best Friends: The CMO and the CIO; Chapter 8 Step Three: Untangle the Data Hairball; Start with Talent; Silos Can Threaten Big Data Strategy; Data Strategy; Discovering Big Data 327 $aBig Data Insights Combat Churn for US Telecommunications Provider Chapter 9 Step Four: Make Metrics Your Mantra; Use Metrics to Measure Outcomes; Lessons Learned from Cost per Lead; Part I: The ROI versus ROMI Debate; Part II: The ROI versus ROMMI Debate; Metrics Are the Cornerstone of Accountability; Metrics Improve Buy-In and Alignment; Reasons for Misalignment; Chapter 10 Step Five: Process Is the New Black; Process Is One of Marketing's New Four P's; Integrated Marketing Processes Accelerate Results; Concept to Campaign to Cash; Process Innovation at a Global IT Services Company 327 $aAgile Marketing Part IV Realizing the Value of Big Data Marketing; Chapter 11 Drive Value through Relevant Marketing; Internal Value through Integrating Marketing; External Value through Integrating Marketing; Chapter 12 The Bright, Enlightened World of Customer Experience; The People Marketing Challenge; The People Marketing Opportunity; The Mobile Marketing Challenge; The Mobile Marketing Opportunity; The Information Management Marketing Challenge; The Information Marketing Opportunity; The Big Data Marketing Challenge; The Big Data Marketing Opportunity; Notes; Resources; About the Author 327 $aIndex 330 $aLeverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world example 606 $aMarketing$xManagement 606 $aMarketing$xData processing 606 $aMarketing research$xStatistical methods 606 $aInternet marketing 615 0$aMarketing$xManagement. 615 0$aMarketing$xData processing. 615 0$aMarketing research$xStatistical methods. 615 0$aInternet marketing. 676 $a658.8/3 700 $aArthur$b Lisa$01694331 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910815245903321 996 $aBig data marketing$94072813 997 $aUNINA LEADER 05040nam 2200661 a 450 001 9910957630503321 005 20240716080100.0 010 $a9783131646521 010 $a3131646527 010 $a9783131505910 010 $a3131505915 024 7 $a10.1055/b-002-74295 035 $a(CKB)2550000001045002 035 $a(EBL)1250470 035 $a(SSID)ssj0000821829 035 $a(PQKBManifestationID)11447047 035 $a(PQKBTitleCode)TC0000821829 035 $a(PQKBWorkID)10879679 035 $a(PQKB)11576962 035 $a(Au-PeEL)EBL1250470 035 $a(CaPaEBR)ebr10658192 035 $a(CaONFJC)MIL337225 035 $a(OCoLC)852758449 035 $a10.1055-b-002-74295 035 $a(DE-2912)1495626912849 035 $a(MiAaPQ)EBC1250470 035 $a(Perlego)917664 035 $a(EXLCZ)992550000001045002 100 $a20100804d2011 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aEar Acupuncture $eA Precise Pocket Atlas Based on the Works of Nogier/Bahr /$fby: Strittmatter, Beate 205 $a2nd ed. 210 $aStuttgart ;$aNew York $cThieme$dc2011 215 $a1 online resource (439 p.) 300 $aThis book is a revised new edition based on the 4th German edition of Taschenatlas Ohrakupunktur nach Nogier/Bahr, published and copyrighted 2008 by Georg Thieme Verlag, Stuttgart, Germany. 300 $aIncludes indexes. 311 08$a9783131319623 311 08$a3131319623 327 $aEar Acupuncture: A Precise Pocket Atlas Based on the Works of Nogier/Bahr; Title Page; Copyright; Preface to the Second English Edition; Preface to the First English Edition; Contents; 1 Introduction; Zones of Projection; 2 Projection of the Locomotor System; Auricular Innervation,Projection of Germ Layers; The Three Germ Layers: Ectoderm, Endoderm, Mesoderm; Projection of the Locomotor System; Locomotor System-Overview; Projection of the Vertebral Column/Thorax; Entire Vertebral Column; Structures of the Vertebral Column; Cervical Spine; Thoracic Spine; Lumbar Spine 327 $aC0/C1 (Atlanto-occipital Joint)C7/T1; T12/L1; L5/S1 (Lumbosacral Transition); Coccyx; Sacral Spine; Thorax-Overview; Ribs; Sternum; Clavicle; Trunk Muscles; Projection of the Pelvis; Pelvis-Overview; Pubic Bone; Sacroiliac Joint; Perineum; Projection of the Lower Limb; Entire Lower Limb; Hip Joint; Knee Joint; Ankle Joint; Buttock; Thigh; Lower Leg; Foot; Heel; Achilles Tendon; Toes; Projection of the Upper Limb; Upper Limb-Overview; Large Joints-Overview; Shoulder Joint; Acromioclavicular Joint; Elbow Joint; Wrist; Upper Arm; Forearm; Finger; Metacarpophalangeal Joint of Thumb 327 $aCarpometacarpal Joint of Thumb 3 Projection of the Internal Organs; Internal Organs-Overview; Projection of the Cardiovascular System; Heart; Blood Vessels; Lymph Vessels; Projection of the Respiratory System; Respiratory System-Overview; Lung; Bronchi; Trachea; Throat (Pharynx); Projection of the Gastrointestinal System; Gastrointestinal System-Overview; Esophagus; Stomach; Duodenum; Jejunum/Ileum (Small Intestine); Colon (Large Intestine); Appendix; Rectum; Anus; Liver; Gall Bladder; Pancreas; Projection of the Immune System; Spleen; Thymus Gland; Tonsils; Lymph Nodes 327 $aProjection of the Urogenital System. Urogenital System-Overview; Kidney; Ureter; Urinary Bladder; Urethra; Uterus; Ovary/Testis; Vagina; Prostate/Fallopian Tube; Penis/Clitoris; Projection of the Endocrine System; Endocrine System-Overview; Thyroid Gland; Parathyroid Gland; Thymus Gland; Pancreas; Adrenal Gland (Cortisone Point); 4 Projection of the Head; Head-Overview; Bony Skull; Projection of the Temporomandibular Joint; Temporomandibular Joint; Projection of the Jaws and Teeth; Upper and Lower Jaws, Teeth; Projection of the Lips and Tongue; Lips; Oral Cavity, Tongue 327 $aProjection of the Tonsils and Throat Tonsils; Throat (Pharynx); Projection of the Eyes and Nose; Eye; Nose; Projection of the Paranasal Sinuses and Ear; Paranasal Sinuses; Ear; Projection of the Facial Muscles and Parotid Gland; Facial Muscles; Parotid Gland; Projection of the Occipital Trigger Points; Occipital Trigger Points; 5 Projection of the Nervous System; Projection of the Central Nervous System; Central Nervous System-Overview; Cerebral Lobes-Overview; Cortex; Frontal Lobe; Parietal Lobe; Temporal Lobe; Auditory Line; Occipital Lobe; Corpus Callosum; Thalamus; Hypothalamus; Pituitary Gland 327 $aPituitary Gland Points 330 $aPraise for the First Edition: ""This book is an excellent reference for acupuncturists...The illustrations are clear and anatomically ... 606 $aEar$xAcupuncture$vAtlases 615 0$aEar$xAcupuncture 676 $a615.8/92 700 $aStrittmatter$b Beate$4edt$4http://id.loc.gov/vocabulary/relators/edt$01811012 801 0$bDE-2912 906 $aBOOK 912 $a9910957630503321 996 $aEar Acupuncture$94362617 997 $aUNINA LEADER 03679oam 2200721I 450 001 9910973632703321 005 20251117084650.0 010 $a1-136-22983-3 010 $a1-283-58625-8 010 $a9786613898708 010 $a0-203-10013-1 010 $a1-136-22984-1 024 7 $a10.4324/9780203100134 035 $a(CKB)2670000000237917 035 $a(EBL)1016076 035 $a(OCoLC)810077895 035 $a(SSID)ssj0000736857 035 $a(PQKBManifestationID)12325340 035 $a(PQKBTitleCode)TC0000736857 035 $a(PQKBWorkID)10781819 035 $a(PQKB)10490884 035 $a(MiAaPQ)EBC1016076 035 $a(Au-PeEL)EBL1016076 035 $a(CaPaEBR)ebr10596212 035 $a(CaONFJC)MIL389870 035 $a(OCoLC)811411984 035 $a(OCoLC)1193335560 035 $a(FINmELB)ELB136091 035 $a(EXLCZ)992670000000237917 100 $a20180706d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe construction of drawings and movies $emodels for architectural design and analysis /$fThomas Forget 205 $a1st ed. 210 1$aNew York :$cRoutledge,$d2013. 215 $a1 online resource (266 p.) 300 $aDescription based upon print version of record. 311 08$a0-415-89840-4 311 08$a0-415-89839-0 320 $aIncludes bibliographical references and index. 327 $aIntroduction: Analytical & Pictorial Imagery -- Logics of Construction. The Demystification of Linear Perspective -- The Making of a Movie -- Matters of History. The Non-linear Progression of Linear Perspective -- The Extents and Limits of Architecture-Cinema -- Indeterminate Projections. Architectural Drawings -- Architectural Movies -- Epilogue: The Reflexivity of Architecture and Projection. 330 $a"Here, clearly demonstrated, are principles for constructing linear perspective drawings and experimental works of cinema that will help you use digital tools in the design studio. As an architect, your drawings need to examine how parts or spaces connect and relate in abstract, or analytical ways. These approaches to drawing and modeling will let you see the information that analytical graphics show. And you'll learn to use film in the same way. Author Thomas Forget explains how to construct linear perspective drawings and illustrates experimental movie-making strategies. By combining these two methods you can analyze and improve your drawings and increase your graphic literacy. He includes case studies of recent drawing, movie-making, and architecture created by practicing architects, such as Mies van der Rohe and Lewis Tsurumaki Lewis; by filmmakers, such as William Whyte and Thom Andersen; and by students, to show you the best of what's been done. And he presents the theory behind how to represent buildings that will inspire and get you thinking"--$cProvided by publisher. 606 $aPerspective 606 $aArchitectural drawing$xTechnique 606 $aArchitectural drawing$xData processing 606 $aExperimental films$xProduction and direction 615 0$aPerspective. 615 0$aArchitectural drawing$xTechnique. 615 0$aArchitectural drawing$xData processing. 615 0$aExperimental films$xProduction and direction. 676 $a720.28/4 686 $aARC000000$aARC004000$aARC012000$2bisacsh 700 $aForget$b Thomas.$01876636 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910973632703321 996 $aThe construction of drawings and movies$94488387 997 $aUNINA