LEADER 03257nam  22007214a 450 
001 9910973583503321
005 20200520144314.0
010   $a9786612321573
010   $a9781135626310
010   $a1135626316
010   $a9781282321571
010   $a1282321579
010   $a9781410611246
010   $a1410611248
035   $a(CKB)1000000000031310
035   $a(EBL)234268
035   $a(OCoLC)65198460
035   $a(SSID)ssj0000099504
035   $a(PQKBManifestationID)11132963
035   $a(PQKBTitleCode)TC0000099504
035   $a(PQKBWorkID)10008429
035   $a(PQKB)10782286
035   $a(MiAaPQ)EBC234268
035   $a(Au-PeEL)EBL234268
035   $a(CaPaEBR)ebr10084551
035   $a(CaONFJC)MIL232157
035   $a(OCoLC)936902414
035   $a(FR-PaCSA)41000616
035   $a(FRCYB41000616)41000616
035   $a(EXLCZ)991000000000031310
100   $a20040219d2005      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aAdvertising to children on TV $econtent, impact, and regulation /$fBarrie Gunter, Caroline Oates, and Mark Blades
205   $a1st ed.
210   $aMahwah, N.J. $cLawrence Erlbaum$dc2005
215   $a1 online resource (195 p.)
300   $aDescription based upon print version of record.
311 08$a9780805858303 
311 08$a080585830X 
311 08$a9780805844887 
311 08$a0805844880 
320   $aIncludes bibliographical references (p. 171-195) and indexes.
327   $aContents; Preface; 1 The Issues About Television Advertising to Children; 2 The Nature of Advertising to Children; 3 Children's Early Understanding of Television Advertisements; 4 Advanced Understanding of Advertising; 5 Theoretical Approaches to Studying Children's Understanding of Advertisements; 6 Advertising Impact: Knowledge, Attitudes, and Values; 7 Advertising Influence: Choice and Consumption; 8 The Incidental Influence of Advertising; 9 Advertising Regulation and Research; 10 Concluding Comments; References; Author Index; Subject Index
330   $aConcern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the
606   $aTelevision advertising and children
606   $aAdvertising and children
615  0$aTelevision advertising and children.
615  0$aAdvertising and children.
676   $a302.23/45/083
700   $aGunter$b Barrie$0115802
701   $aOates$b Caroline$01796597
701   $aBlades$b Mark$0155759
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910973583503321
996   $aAdvertising to children on TV$94338420
997   $aUNINA