LEADER 03253oam 2200733I 450 001 9910973513403321 005 20251117092021.0 010 $a1-136-24572-3 010 $a1-283-64372-3 010 $a0-203-10365-3 010 $a1-136-24573-1 024 7 $a10.4324/9780203103654 035 $a(CKB)2670000000259325 035 $a(EBL)1039242 035 $a(OCoLC)815653293 035 $a(SSID)ssj0000797095 035 $a(PQKBManifestationID)11462894 035 $a(PQKBTitleCode)TC0000797095 035 $a(PQKBWorkID)10799588 035 $a(PQKB)11780255 035 $a(MiAaPQ)EBC1039242 035 $a(Au-PeEL)EBL1039242 035 $a(CaPaEBR)ebr10611675 035 $a(CaONFJC)MIL395622 035 $a(OCoLC)813993663 035 $a(FINmELB)ELB137264 035 $a(EXLCZ)992670000000259325 100 $a20180706d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aRetail and marketing channels $eeconomic and marketing perspectives on producer-distributor relationships /$fedited by Luca Pellegrini and Srinivas K. Reddy 205 $a1st ed. 210 1$aLondon ;$aNew York :$cRoutledge,$d2013. 215 $a1 online resource (344 p.) 225 0 $aRoutledge library editions. Retailing and distribution ;$vv. 6 300 $aSelected papers from the Fourth International Conference on Distribution, held at Bocconi University, Milan, July 3-4, 1987, organized by the Centro di studi sul commercio and the Dept. of Marketing of New York University. 311 08$a0-415-75433-X 311 08$a0-415-54039-9 320 $aIncludes bibliographical references and index. 327 $apt. I. The structure of vertical relationships -- pt. II. Managing channel relationships -- pt. III. Marketing channel evolution. 330 $aRetailer's buying power has significantly increased in recent years as a result of a process of market concentration. As vertical relationships in marketing channels have strengthened their influence over the shape of the industry, the producer-distributor relationship has become more central to an understanding of both marketing practice and the conduct and performance of consumer goods industries.This comprehensive and detailed book covers the theory and practice of national and international retail and marketing channels. It provides a structural overview of the producer-distribut 410 0$aRoutledge Library Editions: Retailing and Distribution 606 $aMarketing channels$vCongresses 606 $aRetail trade$vCongresses 615 0$aMarketing channels 615 0$aRetail trade 676 $a658.8/4 676 $a658.84 676 $a658.87 701 $aPellegrini$b Luca$034289 701 $aReddy$b Srinivas K$0231864 712 02$aNew York University.$bDepartment of Marketing. 712 02$aUniversita? commerciale Luigi Bocconi.$bCentro di studi sul commercio. 712 12$aInternational Conference on Distribution$d(4th :$f1987 :$eMilan, Italy) 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910973513403321 996 $aRetail and marketing channels$94490433 997 $aUNINA