LEADER 03303nam 2200673 a 450 001 9910973346603321 005 20250512175154.0 010 $a9786610478323 010 $a041505270x 010 $a9781134940417 010 $a1134940416 010 $a9781134940424 010 $a1134940424 010 $a9781280478321 010 $a1280478322 010 $a9780203133347 010 $a020313334X 024 7 $a10.4324/9780203133347 035 $a(CKB)1000000000002072 035 $a(EBL)165716 035 $a(OCoLC)56119093 035 $a(SSID)ssj0000137533 035 $a(PQKBManifestationID)11134144 035 $a(PQKBTitleCode)TC0000137533 035 $a(PQKBWorkID)10088824 035 $a(PQKB)11230206 035 $a(MiAaPQ)EBC165716 035 $a(EXLCZ)991000000000002072 100 $a19900301d1991 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aDesperately seeking the audience /$fIen Ang 210 $aLondon ;$aNew York $cRoutledge$d1991 215 $a1 online resource (185 pages) 300 $aDescription based upon print version of record. 311 08$a9781138136359 311 08$a1138136352 311 08$a9780415052702 311 08$a041505270X 320 $aIncludes bibliographical references (p. [186]-199) and index. 327 $aBook Cover; Half-Title; Title; Copyright; Dedication; Contents; Preface and acknowledgements; Introduction; 1 Institutional knowledge: the need to control; 2 Audience-as-market and audience-as-public; 3 Television audience as taxonomic collective; 4 The limits of discursive control; 5 Commercial knowledge: measuring the audience; 6 In search of the audience commodity; 7 Streamlining 'television audience'; 8 The streamlined audience disrupted: impact of the new technologies; 9 The people meter 'solution'; 10 Revolt of the viewer? The elusive audience 327 $a11 Normative knowledge: the breakdown of the public service ideal12 Britain: the BBC and the loss of the disciplined audience; 13 Netherlands: VARA and the loss of the natural audience; 14 Repairing the loss: the desire for audience information; Conclusions: Understanding television audiencehood; Notes; Bibliography; Index 330 $aMillions of people all over the world are avid members of the television audience. Yet, despite the central place television occupies in contemporary culture, our understanding of its complex and dynamic role in everyday life remains surprisingly limited. Focusing on the television audience, Ien Ang asks why we understand so little about its nature, and argues that our ignorance arises directly out of the biases inherent in prevailing official knowledge about it. She sets out to deconstruct the assumptions of this official knowledge by exploring the territory where it is mainly produced - the 606 $aTelevision viewers$zUnited States 606 $aTelevision viewers$zEurope 615 0$aTelevision viewers 615 0$aTelevision viewers 676 $a384.55/1 700 $aAng$b Ien$0526680 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910973346603321 996 $aDesperately seeking the audience$91253818 997 $aUNINA