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010   $a9786610050215
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100   $a19990408d2000      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aSelling architectural ideas /$fTom Porter
205   $a1st ed.
210   $aNew York $cRoutledge$d2000
215   $a1 online resource (vi, 154 p.) $cill. (some col.)
300   $aBibliographic Level Mode of Issuance: Monograph
311 08$a0-419-23260-5 
311 08$a0-203-29820-9 
320   $aIncludes bibliographical references (151) and index.
327   $a1. The power of the image -- 2. Presentation as narrative -- 3. Layout design issues -- 4. Architectural selling techniques -- 5. Personalised promotional tools.
330   $aAs 'visual animals' architects continue to live and work in a pictorial age in which image-making remains the central activity of environmental design. Selling Architectural Ideas explores the promotional role of architectural graphics and drawing at the point of communication, i.e. at their point of sale. By substituting the words 'communication' and 'presentation' with the word 'selling' we confront the reality of a highly competitive world in which the process of creating images for selling architectural ideas is approached as a more persuasive and, therefore, more successful design tool.
606   $aArchitectural services marketing
606   $aCommunication in architectural design
615  0$aArchitectural services marketing.
615  0$aCommunication in architectural design.
676   $a720/.68/8
700   $aPorter$b Tom$038095
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910972981203321
996   $aSelling architectural ideas$94494724
997   $aUNINA