LEADER 02277nam  2200685Ia 450 
001 9910972723803321
005 20200520144314.0
010   $a9786612492679
010   $a9781784021740
010   $a1784021741
010   $a9781282492677
010   $a1282492675
010   $a9780814415269
010   $a0814415261
035   $a(CKB)2400000000000416
035   $a(EBL)484970
035   $a(OCoLC)560270434
035   $a(SSID)ssj0000334565
035   $a(PQKBManifestationID)11297203
035   $a(PQKBTitleCode)TC0000334565
035   $a(PQKBWorkID)10260772
035   $a(PQKB)10694295
035   $a(Au-PeEL)EBL484970
035   $a(CaPaEBR)ebr10370301
035   $a(CaONFJC)MIL249267
035   $a(PPN)17025190X
035   $a(CaSebORM)9780814415252
035   $a(MiAaPQ)EBC484970
035   $a(FR-PaCSA)88811145
035   $a(FRCYB88811145)88811145
035   $a(EXLCZ)992400000000000416
100   $a20090921d2010      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe AMA handbook of public relations /$fRobert L. Dilenschneider ; foreword by Maria Bartiromo
205   $a1st ed.
210   $aNew York $cAMACOM$dc2010
215   $a1 online resource (256 p.)
300   $aIncludes index.
311 08$a9780814415252 
311 08$a0814415253 
327   $aContents; Foreword; Acknowledgments; Introduction; SECTION ONE: PREREQUISITES FOR DIGITAL COMMUNICATIONS; SECTION TWO: REACHING OUT; SECTION THREE: THE BROADER PR SPECTRUM; SECTION FOUR: MAKING IT HAPPEN; Afterword; Appendix: Tactics for Keeping Up Digitally; Noteworthy Resources; Index; About the Author
330   $aAlong with business-and the rest of the world-public relations has changed in the digital age.
517 3 $aHandbook of public relations
606   $aPublic relations
606   $aPublic relations$zUnited States
615  0$aPublic relations.
615  0$aPublic relations
676   $a659.2
700   $aDilenschneider$b Robert L$0483155
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910972723803321
996   $aThe AMA handbook of public relations$94338587
997   $aUNINA