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010   $a9786611757861
010   $a9781281757869
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100   $a20080327d2008      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe age curve $ehow to profit from the coming demographic storm /$fKenneth W. Gronbach
205   $a1st edition
210   $aNew York $cAmerican Management Association$dc2008
215   $a1 online resource (289 p.)
300   $aIncludes index.
311 08$a9780814417942 
311 08$a0814417949 
311 08$a9780814401811 
311 08$a0814401813 
327   $aCONTENTS; FOREWORD; INTRODUCTION; A WORD FROM THE AUTHOR; PART ONE: THE PARADE OF GENERATIONS: WHY AREN'T MARKETERS PAYING ATTENTION?; PART TWO: THE OLDER GENERATIONS; PART THREE: THE BABY BOOMERS: THE RADICAL-CHANGE GENERATION AND ITS IMPACT ON TODAY AND TOMORROW; PART FOUR: GENERATION X: THE OUTSIZE EXPECTATIONS OF A SMALL GENERATION; PART FIVE: GENERATION Y: THE GIANT ON THE HORIZON; PART SIX: THE GENERATION IMPACT OF SOCIAL ISSUES; APPENDIX A; APPENDIX B; APPENDIX C; APPENDIX D; INDEX; ABOUT THE AUTHOR; 
330   $aA myth-breaking book that will redefine who marketers see as their most valuable customers.
606   $aTarget marketing$zUnited States
606   $aConsumer behavior$zUnited States
606   $aMarketing research$zUnited States
606   $aDemography$zUnited States
615  0$aTarget marketing
615  0$aConsumer behavior
615  0$aMarketing research
615  0$aDemography
676   $a658.8/343
700   $aGronbach$b Kenneth W$01798161
712 02$aAmerican Management Association.
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910972663403321
996   $aThe age curve$94340787
997   $aUNINA