LEADER 03658nam 22006373u 450 001 9910972489303321 005 20251116233145.0 010 $a1-351-86893-4 010 $a0-89503-781-5 035 $a(CKB)2560000000101702 035 $a(EBL)3117913 035 $a(SSID)ssj0001035317 035 $a(PQKBManifestationID)11545134 035 $a(PQKBTitleCode)TC0001035317 035 $a(PQKBWorkID)11029884 035 $a(PQKB)10007975 035 $a(MiAaPQ)EBC3117913 035 $a(BIP)63370479 035 $a(BIP)39556078 035 $a(EXLCZ)992560000000101702 100 $a20151005d2012|||| u|| | 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aUnified Theory of Information Design $eVisuals, Text and Ethics 205 $a1st ed. 210 $aAmityville $cBaywood Publishing Company, Inc.$d2012 215 $a1 online resource (221 p.) 225 1 $aBaywood's Technical Communications Series 300 $aDescription based upon print version of record. 311 08$a0-89503-779-3 327 $a""Cover""; ""Title Page""; ""Copyright Page""; ""Table of Contents""; ""INTRODUCTION""; ""CHAPTER 1 DECORATIVES""; ""CHAPTER 2 IMAGES""; ""CHAPTER 3 DIAGRAMS""; ""CHAPTER 4 INDICATIVES""; ""CHAPTER 5 INFORMATIVE INDICES""; ""CHAPTER 6 WORDS, SENTENCES, AND TEXT""; ""CHAPTER 7 TOWARD A UNIVERSAL TERMINOLOGY AND GRAMMAR OF VISUAL TYPES""; ""REFERENCES""; ""INDEX"" 330 $aCommunicative visuals, including written text, have a diverse range of forms and purposes. In this volume, the authors show that it is possible to both describe and explain the major properties of diverse visual-communication forms and purposes within a common theoretical framework of information design and ethics. For those unaccustomed to thinking of written text as a visual form belonging to the same general class as other visual forms (colour, texture, shape, imagery, etc.), consider how a text's readability suffers if we remove all white space and punctuation, which can be identified as visual signals of the same subtype as grid lines and bullet points, dividing and calling attention to adjacent information. The authors identify deep connections between foundational visual design elements and the grammar of language itself. No physicist or chemist today questions the value of a single theory that describes and explains a wide variety of phenomena, but oddly enough, the authors have frequently been asked why they are interested in advancing a unified theory of visual communication. The simplest answer is: to treat visual communication as a science, and seeking unified theories is just what science does. In more practical terms, a unified approach to visual communication allows us to teach visual design students relatively few things that will enable them to do relatively many things. 410 0$aBaywood's Technical Communications Series 606 $aVisual communication 606 $aVisual communication 606 $aWritten communication 606 $aJournalism & Communications$2HILCC 606 $aCommunication & Mass Media$2HILCC 615 4$aVisual communication. 615 0$aVisual communication. 615 0$aWritten communication. 615 7$aJournalism & Communications 615 7$aCommunication & Mass Media 676 $a302.22 700 $aAmare$b Nicole$0882272 701 $aManning$b Alan$0124501 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a9910972489303321 996 $aUnified Theory of Information Design$94450821 997 $aUNINA