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035   $a(OCoLC)609843512
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100   $a20101115d2008      uy         0
101 0 $aeng
135   $aurun|||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aTechnological innovation $egenerating economic results /$fedited by Gary D. Libecap, Marie C. Thursby
205   $a1st ed.
210   $aAmsterdam ;$aLondon $cElsevier JAI$d2008
215   $a1 online resource (357 p.)
225 1 $aAdvances in the study of entrepreneurship, innovation and economic growth,$x1048-4736 ;$vv. 18
300   $aDescription based upon print version of record.
311 08$a9780762314812 
311 08$a0762314818 
320   $aIncludes bibliographical references.
327   $aIntroduction / Marie C. Thursby -- Appropriating the returns from innovation / Marco Ceccagnoli, Frank T. Rothaermel -- Patents and technology commercialization : issues and opportunities / Margo A. Bagley -- Beyond patents : the role of copyrights, trademarks, and trade secrets in technology commercialization / Stuart J.H. Graham -- Marketing strategy considerations in the commercialization of new technologies : an overview and framework for strategy development / Leslie H. Vincent -- Competitive advantage in technology intensive industries / Frank T. Rothaermel -- Technology commercialization : cooperative versus competitive strategies / Anne W. Fuller, Marie C. Thursby -- Introduction to finance and valuing early stage technology / Matthew J. Higgins -- Venture capital financing and documentation / William J. Carney -- The anatomy of contracts in licensing : the context of Bayh-Dole / Anne M. Rector, Marie C. Thursby -- The benefits and liabilities of multidisciplinary commercialization teams : how professional composition and social networks influence team processes / Jill Perry-Smith, Leslie H. Vincent -- Intellectual property protection in the global economy / Louise Hallenborg, Marco Ceccagnoli, Meadow Clendenin.
330   $aProfiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. First, the strategic options available to an innovating firm attempting to commercialize inventions are presented in the context of the legal system and the complementary assets needed for commercialization. Next, the benefits and liabilities associated with multidisciplinary commercialization teams are covered. The chapters on intellectual property include a basic guide to patents, designs, copyrights, trademarks and trade secrets and marks, as well as an analysis of how these mechanisms can be viewed as complements in commercialization. Issues and challenges associated with US laws such as Bayh-Dole are covered. Three chapters cover elements of strategy including industry analysis and strategy, marketing strategy, alliances and other strategies for technology commercialization. The final chapters cover financial issues in commercialization, with a guide to different techniques used in valuing early stage technologies, steps in obtaining venture capital funding, and an analysis of the role of contracts and nondisclosure agreements in licensing of early stage inventions.
410  0$aAdvances in the study of entrepreneurship, innovation and economic growth ;$vv. 18.
606   $aBusiness & Economics$xBudgeting$2bisacsh
606   $aBusiness & Economics$xEntrepreneurship$2bisacsh
606   $aBudgeting & financial management$2bicssc
606   $aEntrepreneurship$2bicssc
606   $aTechnological innovations$xEconomic aspects
606   $aBusiness enterprises$xFinance
615  7$aBusiness & Economics$xBudgeting.
615  7$aBusiness & Economics$xEntrepreneurship.
615  7$aBudgeting & financial management.
615  7$aEntrepreneurship.
615  0$aTechnological innovations$xEconomic aspects.
615  0$aBusiness enterprises$xFinance.
676   $a338.47000941
701   $aLibecap$b Gary D$0120425
701   $aThursby$b Marie C$01858548
801  0$bUtOrBLW
801  1$bUtOrBLW
906   $aBOOK
912   $a9910972369803321
996   $aTechnological innovation$94461040
997   $aUNINA