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005 20200520144314.0
010   $a0-19-988454-4
010   $a0-19-803994-8
010   $a9786611156787
010   $a1-4356-0537-3
010   $a1-281-15678-7
035   $a(CKB)2560000000293147
035   $a(EBL)415874
035   $a(OCoLC)476245416
035   $a(SSID)ssj0000153614
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035   $a(PQKBTitleCode)TC0000153614
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035   $a(PQKB)11349638
035   $a(StDuBDS)EDZ0000039234
035   $a(Au-PeEL)EBL415874
035   $a(CaPaEBR)ebr10199729
035   $a(CaONFJC)MIL115678
035   $a(OCoLC)70292017
035   $a(FINmELB)ELB164195
035   $a(MiAaPQ)EBC415874
035   $a(EXLCZ)992560000000293147
100   $a20060706d2007      uy         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe fast path to corporate growth $eleveraging knowledge and technologies to new market applications /$fMarc H. Meyer
205   $a1st ed.
210   $aOxford ;$aNew York $cOxford University Press$d2007
215   $a1 online resource (337 p.)
300   $aDescription based upon print version of record.
311 08$a0-19-518086-0 
311 08$a0-19-985127-1 
320   $aIncludes bibliographical references and index.
327   $aIBM rises from the ashes -- A framework for action -- Segmenting markets for growth -- Understanding user needs -- Creating design concepts, prototyping, and validating design choices -- How Honda innovates -- Product line and platform development -- Honda's Element comes to life -- Business model innovation -- New brand and product line development at Mars -- Making the business case -- Executive decision making -- Leading teams to growth.
330   $aEvery company can point to a growth strategy. Few, however, systematically implement it; instead, they tweak current products with incremental innovations, or attempt to buy growth through acquisitions. Neither is a satisfactory solution. Internally generated growth accomplished through product line renewal and new service development is essential to the long-term vitality of business across industries.  The Fast Path to Corporate Growth takes on the challenge large corporations have in developing new product lines that address new market applications and provide new streams of revenue.
606   $aSuccess in business
606   $aCreative ability in business
606   $aNew products$xManagement
606   $aBusiness planning
606   $aMarketing research
606   $aMarket segmentation
606   $aCorporations$xGrowth
615  0$aSuccess in business.
615  0$aCreative ability in business.
615  0$aNew products$xManagement.
615  0$aBusiness planning.
615  0$aMarketing research.
615  0$aMarket segmentation.
615  0$aCorporations$xGrowth.
676   $a658.4
700   $aMeyer$b Marc H$01852013
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910972132403321
996   $aThe fast path to corporate growth$94446607
997   $aUNINA