LEADER 02698nam 22007334a 450 001 9910960251903321 005 20241225110132.0 010 $a9786612020636 010 $a9780761971788 010 $a0761971785 010 $a9781282020634 010 $a1282020633 010 $a9781849202626 010 $a1849202621 035 $a(CKB)1000000000716271 035 $a(EBL)420897 035 $a(OCoLC)437107946 035 $a(SSID)ssj0000227995 035 $a(PQKBManifestationID)11225788 035 $a(PQKBTitleCode)TC0000227995 035 $a(PQKBWorkID)10270735 035 $a(PQKB)10728194 035 $a(OCoLC)646806919 035 $a(StDuBDS)EDZ0000077506 035 $a(Au-PeEL)EBL420897 035 $a(CaPaEBR)ebr10285275 035 $a(CaONFJC)MIL202063 035 $a(OCoLC)56464526 035 $a(FINmELB)ELB139577 035 $a(MiAaPQ)EBC420897 035 $a217486 035 $a(FR-PaCSA)88859131 035 $a(FRCYB88859131)88859131 035 $a(EXLCZ)991000000000716271 100 $a20061215d2008 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aProblems in marketing $eapplying key concepts and techniques /$fLuiz Moutinho & Charles Chien 205 $a2nd ed. 210 $aLos Angeles $cSage Publications$d2008 215 $a1 online resource (xiii, 322 p.) 300 $aDescription based upon print version of record. 311 08$a9781446220948 311 08$a144622094X 311 08$a9780761971795 311 08$a0761971793 320 $aIncludes bibliographical references and index. 327 $aCover; Contents; Chapter One: Environmental Scanning; Chapter Two: Consumer Behaviour; Chapter Three: Marketing Research and Market Forecasting; Chapter Four: Strategic Marketing; Chapter Five: Positioning, Product and Pricing; Chapter Six: Pricing; Chapter Seven: Integrated Marketing Communication; Chapter Eight: Internet Marketing; Chapter Nine: Sales and Distribution Management; Chapter Ten: International Marketing; Chapter Eleven: Issues and Trends; Index 330 8 $aFully revised & updated, 'Problems in Marketing' includes over 50 new problems. The text covers a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management. 606 $aMarketing 615 0$aMarketing. 676 $a658.8 700 $aMoutinho$b Luiz$0116945 701 $aChien$b Charles S$01796059 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910960251903321 996 $aProblems in marketing$94337638 997 $aUNINA LEADER 03110nam 2200673Ia 450 001 9910971706503321 005 20240516213910.0 010 $a979-82-16-32324-2 010 $a1-283-54291-9 010 $a9786613855367 010 $a0-7391-7029-5 035 $a(CKB)2560000000089566 035 $a(EBL)990639 035 $a(OCoLC)855502083 035 $a(SSID)ssj0000701415 035 $a(PQKBManifestationID)12263506 035 $a(PQKBTitleCode)TC0000701415 035 $a(PQKBWorkID)10672929 035 $a(PQKB)10497677 035 $a(Au-PeEL)EBL990639 035 $a(CaPaEBR)ebr10589689 035 $a(CaONFJC)MIL385536 035 $a(MiAaPQ)EBC990639 035 $a(EXLCZ)992560000000089566 100 $a20111219d2012 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aHuman thought and social organization $eanthropology on a new plane /$fMurray Leaf and Dwight Read 205 $a1st ed. 210 $aLanham, Md. $cLexington Books$dc2012 215 $a1 online resource (477 p.) 300 $aDescription based upon print version of record. 311 08$a0-7391-9797-5 311 08$a0-7391-7028-7 320 $aIncludes bibliographical references and index. 327 $aContents; Figures and Tables; Orthography and Notation; Preface; Acknowledgments; Chapter 1: Introduction; Chapter 2: Assumptions; Chapter 3: The Organizational Rubicon of the Upper Paleolithic; Chapter 4: Fundamentals of Human Social Organization; Chapter 5: Elicitation of Kinship Terminology Structure; Chapter 6: Theory of Kinship Terminology Structures; Chapter 7: Construction of a Kinship Algebra Model; Chapter 8: Kariera Kinship and Social Organization; Chapter 9: Formal Algebraic Construction of the Kariera Terminology; Chapter 10: The Physical Farm Budget 327 $aChapter 11: Idea Systems and Communication TheoryChapter 12: Conclusion; References; Index; About the Authors 330 $aTwo characteristics of human beings as a species are the elaboration of our thought through language and symbolism and the pluralistic nature of our systems of social organization. Human Thought and Social Organization shows empirically and precisely, how these two characteristics are related by determining the conceptual structures that are fundamental to human thought and social organization. This book works out the logical-mathematical properties that give these structures their power and importance.