LEADER 02882nam  2200757 a 450 
001 9910971621603321
005 20200520144314.0
010   $a9780674262966
010   $a0674262964
010   $a9780674053717
010   $a0674053710
024 7 $a10.4159/9780674053717
035   $a(CKB)2670000000040417
035   $a(OCoLC)648760637
035   $a(CaPaEBR)ebrary10402499
035   $a(SSID)ssj0000411611
035   $a(PQKBManifestationID)11252319
035   $a(PQKBTitleCode)TC0000411611
035   $a(PQKBWorkID)10356179
035   $a(PQKB)10854391
035   $a(SSID)ssj0001142296
035   $a(PQKBManifestationID)12533165
035   $a(PQKBTitleCode)TC0001142296
035   $a(PQKBWorkID)11097845
035   $a(PQKB)11049142
035   $a(DE-B1597)457596
035   $a(OCoLC)979953921
035   $a(DE-B1597)9780674053717
035   $a(Au-PeEL)EBL3300836
035   $a(CaPaEBR)ebr10402499
035   $a(MiAaPQ)EBC3300836
035   $a(Perlego)1132983
035   $a(EXLCZ)992670000000040417
100   $a20090512d2009      uy         0
101 0 $aeng
135   $aurcn#---|||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aAm I making myself clear? $ea scientist's guide to talking to the public /$fCornelia Dean
205   $a3rd ed.
210   $aCambridge, Mass. $cHarvard University Press$d2009
215   $a1 online resource (285 pages)
311 08$a9780674066052 
311 08$a0674066057 
311 08$a9780674036352 
311 08$a0674036352 
320   $aIncludes bibliographical references and index.
327   $aAn invitation to researchers -- Know your audience -- The landscape of journalism -- Covering science -- The problem of objectivity -- The scientist as source -- Public relations -- Telling stories on radio and TV -- Telling science stories online -- Writing about science and technology -- The editorial and op-ed pages -- Writing books -- On the witness stand -- Making policy -- Other venues.
330   $aAm I Making Myself Clear? shows scientists how to speak to the public, handle the media, and describe their work to a lay audience on paper, online, and over the airwaves. It is a book that will improve the tone and content of debate over critical issues and will serve the interests of science and society.
606   $aCommunication in science
606   $aScience news
606   $aScience$xVocational guidance
615  0$aCommunication in science.
615  0$aScience news.
615  0$aScience$xVocational guidance.
676   $a501/.4
686   $aAK 39700$2rvk
700   $aDean$b Cornelia$01812010
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910971621603321
996   $aAm I making myself clear$94364236
997   $aUNINA