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100   $a20120816h20122013  uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aAdvancing ethnography in corporate environments $echallenges and emerging opportunities /$fBrigitte Jordan, editor
205   $a1st ed.
210   $aWalnut Creek, CA $cLeft Coast Press, Inc.$d2012, c2013
215   $a1 online resource (229 p.)
300   $aFirst published 2013 by Left Coast Press, Incorporated.
311 08$a1-61132-220-0 
311 08$a1-61132-219-7 
320   $aIncludes bibliographical references and index.
327   $aContents; Introduction - Advancing Ethnography in Corporate Settings: Challenges and Emerging Opportunities - Brigitte Jordan; Part I.; Chapter 1. Being There: The Power of Conventional Ethnographic Methods - Julia Gluesing; Chapter 2. Being There: The Power of Technology-based Methods - Ken Riopelle; Part II.; Chapter 3. Ethnography for Systems Development: Renovating the Legacy - Patricia Ensworth; Chapter 4. Ethnography and Product Design: Fixing the Future - Marijke Rijsberman; Part III.; Chapter 5. The Value of Rapid Ethnography - Ellen Isaacs
327   $aChapter 6. The Limits to Speed in Ethnography - Melissa CefkinPart IV.; Chapter 7. The Cry for More Theory - Patricia Sunderland; Chapter 8. The Cry of Practicality - Rita Denny; Part V.; Chapter 9. Doing Corporate Ethnography as an Insider (Employee) - Vidar Hespř; Chapter 10. Doing Corporate Ethnography as an Outsider (Consultant) - Francoise Brun-Cottan; Part VI.; Chapter 11. Accelerated Pattern Recognition, Ethnography, and the Era of Big Data - Chad R. Maxwell
327   $aChapter 12. Pattern Recognition in Human Evolution and Why It Matters for Ethnography, Anthropology, and Society - Brigitte JordanIndex; About the Contributors
330   $aIn this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnograp
606   $aBusiness anthropology
606   $aCorporate culture
615  0$aBusiness anthropology.
615  0$aCorporate culture.
676   $a302.3/5
701   $aJordan$b Brigitte$0984994
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910971353403321
996   $aAdvancing ethnography in corporate environments$94491483
997   $aUNINA