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100   $a20120521d2012      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aTransmedia television $enew trends in network serial production /$fby M.J. Clarke
205   $a1st ed.
210  1$aNew York :$cThe Continuum International Pub. Group Inc,$d2012.
215   $a1 recurso en li?nea (257 páginas)
311 08$a9781441183002 
311 08$a1441183000 
311 08$a9781441165527 
311 08$a1441165525 
320   $aIncludes bibliographical references and index.
327   $aIntroduction -- Tentpole TV: the comicbook -- tentpole TV: the tie-in novel -- Tentpole TV: the video game -- Tentpole TV: the mobisode -- Lost and mastermind narration -- 24 and tentpole spatiality -- Alias and reflexive uncertainty -- Conclusion.
330   $a"Faced with what many were calling a dying medium, US network television producers became much more aggressive in seeking out alternative business and artistic models in the beginning of this century. Most significantly, many of these producers turned to the emerging field of transmedia (ancillary texts in comicbooks, novels and new media) as a way to bolster and support television products. In this book, the author examines four such programs (24, Alias, Heroes and Lost) and investigates how transmedia was incorporated into both the work and the art of network television production. Split into two complementary parts, the book first paints a picture of how transmedia producers were, or were not, incorporated into creative decision-making centers of these serialized programs. The second section explains how the presence of off-site transmedia texts begins to alter the very narrative construction of the on-air series themselves. Including interviews with the transmedia workers, this groundbreaking study extends the field of television studies into brand new areas, and brings a 'dying medium' into the 21st Century."--Bloomsbury Publishing.
606   $aConvergence (Telecommunication)
606   $aMass media
606   $aTelevision series$zUnited States
606   $aTelevision$xSocial aspects$zUnited States
606   $2Television
615  0$aConvergence (Telecommunication)
615  0$aMass media.
615  0$aTelevision series
615  0$aTelevision$xSocial aspects
676   $a791.450973
700   $aClarke$b M. J$g(Michael Jordan),$f1979-$01794956
801  0$bUtOrBLW
801  1$bUtOrBLW
906   $aBOOK
912   $a9910971102903321
996   $aTransmedia television$94335966
997   $aUNINA