LEADER 03636nam 2200697Ia 450 001 9910970610903321 005 20200520144314.0 010 $a9786613044099 010 $a9781283044097 010 $a1283044099 010 $a9780252092589 010 $a0252092589 035 $a(CKB)3390000000006650 035 $a(OCoLC)841172398 035 $a(CaPaEBR)ebrary10593695 035 $a(SSID)ssj0000542923 035 $a(PQKBManifestationID)11324881 035 $a(PQKBTitleCode)TC0000542923 035 $a(PQKBWorkID)10510622 035 $a(PQKB)11262256 035 $a(MdBmJHUP)muse23844 035 $a(Au-PeEL)EBL3414023 035 $a(CaPaEBR)ebr10593695 035 $a(CaONFJC)MIL304409 035 $a(OCoLC)923494943 035 $a(MiAaPQ)EBC3414023 035 $a(Perlego)2382219 035 $a(EXLCZ)993390000000006650 100 $a20060906d2006 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvertising on trial $econsumer activism and corporate public relations in the 1930s /$fInger L. Stole 205 $a1st ed. 210 $aUrbana, Ill. $cUniversity of Illinois Press$dc2006 215 $a1 online resource (312 p.) 225 0$aHistory of communication 300 $aBibliographic Level Mode of Issuance: Monograph 311 08$a9780252030598 311 08$a0252030591 311 08$a9780252072994 311 08$a0252072995 320 $aIncludes bibliographical references (p. [209]-277) and index. 327 $aThe rise of a corporate culture : early consumer response -- Advertising challenged : the creation of consumers' research and the rise of the 1930's consumer movement -- The drive for legislation to establish federal advertising regulation, 1933-1935 -- A consumer movement divided : the birth of Consumers Union Inc. -- Defining the "consumer agenda," the business community joins the Frey -- Legislative closure : the Wheeler-Lea Amendment -- Witch hunt, red baiting, and the end to the radical critique of advertising. 330 8 $aIn the 1930s, the United States almost regulated advertising to a degree that seems unthinkable today. Activists viewed modern advertising as propaganda that undermined the ability of consumers to live in a healthy civic environment. Organized consumer movements fought the emerging ad business and its practices with fierce political opposition. Inger L. Stole examines how consumer activists sought to limit corporate influence by rallying popular support to moderate and change advertising. Stole weaves the story through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and engagement with the existing literature. Her account of the struggle also demonstrates how public relations developed in order to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for civic life in the 1930s but for our era as well. 517 3 $aConsumer activism and corporate public relations in the 1930s 606 $aAdvertising$zUnited States$xHistory 606 $aCorporations$xPublic relations$zUnited States 615 0$aAdvertising$xHistory. 615 0$aCorporations$xPublic relations 676 $a659.1/0973/09043 700 $aStole$b Inger L$01806739 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910970610903321 996 $aAdvertising on trial$94356091 997 $aUNINA