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200 14$aThe on-demand brand $e10 rules for digital marketing success in an anytime, everywhere world /$fRick Mathieson
205   $a1st edition
210   $aNew York $cAmerican Management Association$dc2010
215   $a1 online resource (305 p.)
300   $aDescription based upon print version of record.
311 08$a9780814415726 
311 08$a0814415725 
320   $aIncludes bibliographical references and index.
327   $aContents; Introduction; RULE #1: Insight Comes Before Inspiration; RULE #2: Don't Repurpose, Reimagine; RULE #3: Don't Just Join the Conversation-Spark It; RULE #4: There's No Business Without Show Business; RULE #5: Want Control? Give It Away; RULE #6: It's Good to Play Games with Your Customers; RULE #7: Products Are the New Services; RULE #8: Mobile Is Where It's At; RULE #9: Always Keep Surprises In-Store; RULE #10: Use Smart Ads Wisely; Additional Resources; Notes; Acknowledgments; Index; About the Author
330   $aHow to capture the attention of e-minded customers who think plain old web ads are SO yesterday.
606   $aBranding (Marketing)
606   $aInternet marketing
615  0$aBranding (Marketing)
615  0$aInternet marketing.
676   $a658.8/27
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