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010   $a9786613898036
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035   $a(EBL)1016148
035   $a(OCoLC)810077891
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035   $a(PQKBTitleCode)TC0000739353
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035   $a(OCoLC)811406395
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100   $a20180706e20112001  uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe springboard $ehow storytelling ignites action in knowledge-era organizations /$fStephen Denning
205   $a1st ed.
210  1$aOxon [England] :$cRoutledge, an imprint of Taylor & Francis,$d2011.
215   $a1 online resource (247 p.)
225 0 $aKnowledge management
300   $aFirst published by Butterworth-Heinemann in 2001.
311 08$a1-138-13162-8 
311 08$a0-7506-7355-9 
320   $aIncludes bibliographical references.
327   $apt. 1. Practice -- pt. 2. Understanding -- pt. 3. Catalysis.
330   $aThe Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories (""springboard"" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.  Readers will learn techniques by which they can help their organizations become more unified, responsive
606   $aCommunication in organizations
606   $aStorytelling
615  0$aCommunication in organizations.
615  0$aStorytelling.
676   $a658.4/52
676   $a658.4038
676   $a658.452
700   $aDenning$b Stephen$0853263
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910969109703321
996   $aThe springboard$94488353
997   $aUNINA