LEADER 00995nam0-22003491i-450-
001 990003030870403321
010   $a0-521-38441-9
035   $a000303087
035   $aFED01000303087
035   $a(Aleph)000303087FED01
035   $a000303087
100   $a20000920d1991----km-y0itay50------ba
101 0 $aita
102   $aIT
200 1 $aCommon Property Economics$eA General Theory and Land Use Applications$fGlenn G. Stevenson.
210   $aCambridge$cCambridge University Press$d1991.
215   $aXIV, 256 p.$d23 cm
610 0 $aPascoli demaniali$aGran Bretagna
610 0 $aPascoli demaniali$aSvizzera
610 0 $aProprietà comune$aTerreni
676   $aF/3.14
676   $aH/0.1
676   $aH/1.124
702  1$aStevenson,$bGlenn, G.
801  0$aIT$bUNINA$gRICA$2UNIMARC
901   $aBK
912   $a990003030870403321
952   $aH/1.124 STE$b11087$fSES
959   $aSES
996   $aCommon Property Economics$9464213
997   $aUNINA
DB    $aING01

LEADER 02642nam  2200721 a 450 
001 9910968984903321
005 20200520144314.0
010   $a9780674268234
010   $a0674268237
010   $a9780674044821
010   $a0674044827
024 7 $a10.4159/9780674044821
035   $a(CKB)1000000000429569
035   $a(StDuBDS)AH23050941
035   $a(SSID)ssj0000114375
035   $a(PQKBManifestationID)11887323
035   $a(PQKBTitleCode)TC0000114375
035   $a(PQKBWorkID)10125516
035   $a(PQKB)10647758
035   $a(MiAaPQ)EBC3300154
035   $a(DE-B1597)457794
035   $a(OCoLC)432671594
035   $a(OCoLC)979574184
035   $a(OCoLC)984653159
035   $a(DE-B1597)9780674044821
035   $a(Au-PeEL)EBL3300154
035   $a(CaPaEBR)ebr10313872
035   $a(Perlego)1147680
035   $a(EXLCZ)991000000000429569
100   $a20070705d2008      uy         0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aBrand new China $eadvertising, media, and commercial culture /$fJing Wang
205   $a1st ed.
210   $aCambridge, Mass. $cHarvard University Press$d2008
215   $a1 online resource (xii, 411 p. ) $cill
300   $aBibliographic Level Mode of Issuance: Monograph
311 08$a9780674047082 
311 08$a0674047087 
311 08$a9780674026803 
311 08$a0674026802 
320   $aIncludes bibliographical references (p. 357-392) and index.
327   $aLocal content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media.
330   $aOne part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.
606   $aAdvertising$zChina
606   $aMarketing$zChina
606   $aBrand name products$zChina
615  0$aAdvertising
615  0$aMarketing
615  0$aBrand name products
676   $a659.10951
686   $a85.40$2bcl
700   $aWang$b Jing$f1950-$0889590
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910968984903321
996   $aBrand new China$94354742
997   $aUNINA