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101 0 $aeng
135   $aur|n|---|||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aIntroduction to communication studies /$fJohn Fiske
205   $aThird edition.
210  1$aNew York :$cRoutledge,$d2011.
215   $a1 online resource (248 pages)
225 1 $aStudies in Culture and Communication.
300   $a"With a new introductory essay on Why Fiske still matters, by Henry Jenkins, and with a new discussion on the topic of Structuralism and semiotics, Fiske-style, between Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson."
311 08$a0-415-59649-1 
311 08$a0-415-59648-3 
320   $aIncludes bibliographical references and index.
327   $aBOOK COVER; TITLE; COPYRIGHT; CONTENTS; LIST OF PLATES; ACKNOWLEDGEMENTS; WHY FISKE STILL MATTERS; STRUCTURALISM AND SEMIOTICS, FISKE-STYLE; NOTES ON CONTRIBUTORS; GENERAL EDITOR'S PREFACE; AUTHOR'S NOTE; INTRODUCTION: WHAT IS COMMUNICATION?; 1 COMMUNICATION THEORY; 2 OTHER MODELS; 3 COMMUNICATION, MEANING, AND SIGNS; 4 CODES; 5 SIGNIFICATION; 6 SEMIOTIC METHODS AND APPLICATIONS; 7 STRUCTURALIST THEORY AND APPLICATIONS; 8 EMPIRICAL METHODS; 9 IDEOLOGY AND MEANINGS; CONCLUSION; REFERENCES; BIBLIOGRAPHY; INDEX
330   $aThis revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining 'Why Fiske Still Matters' for today's students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of 'Structuralism and Semiotics, Fiske-Style'. Both underline the continuing relevance of this foundational text in communication studies.How can we study communication? What are the main theories and methods of approach?This classic text provides a lucid, accessible introduction to
410  0$aStudies in Culture and Communication
606   $aCommunication
606   $aSemiotics
615  0$aCommunication.
615  0$aSemiotics.
676   $a302.2
700   $aFiske$b John.$0144162
701   $aBecker$b Ron$f1969-$01013492
701   $aJenkins$b Henry$0473298
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801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910967962703321
996   $aIntroduction to communication studies$94375612
997   $aUNINA