LEADER 02665nam  2200649 a 450 
001 9910967756603321
005 20200520144314.0
010   $a9781610580687
010   $a1610580680
035   $a(CKB)2670000000140464
035   $a(OCoLC)782910805
035   $a(CaPaEBR)ebrary10715613
035   $a(SSID)ssj0000571709
035   $a(PQKBManifestationID)12195021
035   $a(PQKBTitleCode)TC0000571709
035   $a(PQKBWorkID)10618766
035   $a(PQKB)10941892
035   $a(Au-PeEL)EBL3399704
035   $a(CaPaEBR)ebr10715613
035   $a(CaONFJC)MIL524143
035   $a(OCoLC)923350385
035   $a(CaSebORM)9781592535781
035   $a(MiAaPQ)EBC3399704
035   $a(OCoLC)ocn782910805 
035   $a(Perlego)2067480
035   $a(EXLCZ)992670000000140464
100   $a20100504d2010      uy         0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aBrand identity essentials $e100 principles for designing logos and building brands /$fKevin Budelmann, Yang Kim, Curt Wozniak
205   $a1st edition
210   $aBeverly, Mass. $cRockport Publishers$dc2010
215   $a1 online resource (209 p.) 
300   $aIncludes index.
311 08$a9781592535781 
311 08$a159253578X 
327   $aImagery -- Color -- Dimension -- Contrast -- Shape -- Symbols -- Typography -- Writing -- Story -- Order -- Variation -- Personalization -- Psychology -- Process -- Production -- Digital identity -- Trends -- Shortcuts -- Social media -- Multiples -- Intellectual property -- Documentation -- Evolution -- Competition -- Originality -- Wit-- Idealism -- Authenticity -- Commitment -- Strategy -- Research -- Touchpoints -- Inspiration -- Simplicity.
330 8 $aThis title outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.
517 3 $aBrand identity essentials :$eone hundred principles for designing logos and building brands
606   $aLogos (Symbols)$xDesign
606   $aIndustrial design coordination
615  0$aLogos (Symbols)$xDesign.
615  0$aIndustrial design coordination.
676   $a741.6
700   $aBudelmann$b Kevin$01803965
701   $aKim$b Yang$f1968-$01803966
701   $aWozniak$b Curt$01803967
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910967756603321
996   $aBrand identity essentials$94351789
997   $aUNINA