LEADER 03233oam 22004932 450 001 9910967728903321 005 20251116200938.0 010 $a1-00-302279-0 010 $a1-000-25978-1 010 $a1-003-02279-0 010 $a1-000-25968-4 024 7 $a10.4324/9781003022794 035 $a(CKB)4100000011509132 035 $a(MiAaPQ)EBC6371973 035 $a(OCoLC)1162365321$z(OCoLC)1222775779 035 $a(OCoLC-P)1162365321 035 $a(FlBoTFG)9781003022794 035 $a(EXLCZ)994100000011509132 100 $a20200626d2021 uy 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 00$aStorytelling in luxury fashion $ebrands, visual cultures, and technologies /$fedited by Amanda Sikarskie 205 $a1st ed. 210 1$aNew York, NY :$cRoutledge,$d2021. 215 $a1 online resource (211 pages) 225 1 $aRoutledge research in design studies 311 08$a0-367-63805-3 311 08$a0-367-90128-5 327 $aPART I Brands -- 1 Picture Perfect: Hermes, Its Silk Scarves, and Twenty-First-Century Experiential Events -- 2 The Good, the Bad, and the Ugly: Dolce & Gabbana and Narratives of Heritage and National Identity -- 3 Gucci Beauty, Nur Jahan, and the Mining of the History of Art for Global Beauty Icons for the Twenty-First Century -- PART II Visual Cultures -- 4 The Exotic as Luxury: Visual Narrative Advertisements of Indian Luxury Goods on Instagram -- 5 "Terrain of Every Hue": Locating the Luxury Knitwear Trade in Scotland's Landscapes -- 6 Stories of Turkish Cultural Heritage Motifs Subject to Digital Marketing in Fashion -- 7 Louboutin's Red: Using Color to Connect France's Past and Present -- 8 Japan's Fashion Subculture: Lolita, From Cuteness to Feminist Revolution and Escapism -- PART III Spaces and Technologies -- 9 Constructing an Affective Retail Space: Bodily Engagement With a Luxury Fashion Brand Through Spatial and Heritage Storytelling -- 10 New Old Stories: The Temporal Landscape in Fortnum & Mason's Digital Heritage Storytelling 330 $a"This book examines the ways in which luxury fashion brands use their heritage in their digital storytelling and marketing. With essays from authors in China and Macau, India, Romania, Turkey, the United Kingdom, and the United States, covering British, Chinese, French, Japanese, Indian, Italian, and Turkish brands, this truly global collection is the first book of its kind devoted solely to the emerging study of digital heritage storytelling. This method is a hugely important factor in the marketing of luxury brands, and has yet to be studied comprehensively. The book will be of interest to scholars working in fashion studies, fashion history, design history, design studies, digital humanities, and fashion marketing"--$cProvided by publisher. 606 $aFashion merchandising 615 0$aFashion merchandising. 676 $a746.920688 676 $a746.920688 702 $aSikarskie$b Amanda Grace$f1982- 801 0$bOCoLC-P 801 1$bOCoLC-P 906 $aBOOK 912 $a9910967728903321 996 $aStorytelling in luxury fashion$94486409 997 $aUNINA