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200 10$aMarketing strategy & competitive positioning$b[electronic resource] /$fGraham Hooley, Nigel F. Piercy ; Brigitte Nicoulaud, John M. Rudd
205   $aSixth edition.
210  1$aHarlow, England :$cPearson,$d[2017]
210  4$d©2017
215   $a1 online resource (570 pages) $cillustrations (some color)
320   $aIncludes bibliographical references and index.
327   $aPART 1: Marketing strategy -- 1. Market-led strategic management -- 2. Strategic marketing planning -- PART 2: Competitive market analysis -- 3. The changing market environment -- 4. Customer analysis -- 5. Competitor analysis -- 6. Understanding the organisational resource base -- PART 3: Identifying current and future competitive positions -- 7. Segmentation and positioning principles -- 8. Segmentation and positioning research -- 9. Selecting market targets -- PART 4: Competitive positioning strategies -- 10. Creating sustainable competitive advantage -- 11. Competing through the new marketing mix -- 12. Competing through innovation -- 13. Competing through superior service and customer relationships -- PART 5: Implementing the strategy -- 14. Strategic customer management and the strategic sales organisation -- 15. Strategic alliances and networks -- 16. Strategy implementation and internal marketing -- 17. Corporate social responsibility and ethics -- PART 6: Conclusions -- 18. Twenty-first century marketing.
517 3 $aMarketing strategy and competitive positioning
606   $aMarketing$xManagement
615  0$aMarketing$xManagement.
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200 00$aSolid propellant chemistry, combustion, and motor interior ballistics /$fedited by Vigor Yang, Thomas B. Brill, Wu-Zhen Ren
205   $a1st ed.
210   $aReston, Va. $cAmerican Institute of Aeronautics and Astronautics$dc2000
215   $a1 online resource (1019 p.)
225 1 $aProgress in astronautics and aeronautics ;$vv. 185
300   $aDescription based upon print version of record.
311 08$a1-56347-442-5 
320   $aIncludes bibliographical references and index.
327   $aPropellant chemistry, synthesis, and formulation -- Combustion of solid energetic materials -- Motor interior ballistics.
330   $aThis volume brings together international scientists in the field of solid rocket propulsion. Thirty-nine papers present in-depth coverage on a wide range of topics including: advanced materials and non-traditional formulations; the chemical aspects of organic and inorganic components in relation to decomposition mechanisms, kinetics, combustion and modelling; safety issues, hazards and explosive characteristics; and experimental and computational interior ballistics research, including chemical information and the physics of the complex flow field.
410  0$aProgress in astronautics and aeronautics ;$vv. 185.
606   $aSolid propellants
606   $aSolid propellant rockets
606   $aRocket engines$xCombustion
606   $aBallistics, Interior
606   $aCombustion
615  0$aSolid propellants.
615  0$aSolid propellant rockets.
615  0$aRocket engines$xCombustion.
615  0$aBallistics, Interior.
615  0$aCombustion.
676   $a629.134/354
701   $aYang$b Vigor$0322720
701   $aBrill$b Thomas B$01868043
701   $aRen$b Wu-Zhen$01868044
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