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181   $ctxt
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200 10$aCreating the modern man $eAmerican magazines and consumer culture, 1900-1950 /$fTom Pendergast
205   $a1st ed.
210   $aColumbia, Mo. $cUniversity of Missouri Press$dc2000
215   $a1 online resource (301 p.) 
300   $aBibliographic Level Mode of Issuance: Monograph
311 08$a0-8262-1280-8 
320   $aIncludes bibliographical references (p. 269-283) and index.
327   $aIntro -- Contents -- Acknowledgments -- Introduction -- Conclusion -- Bibliography -- Index.
330   $aPendergast traces the shift in US periodicals from Victorian masculinity--which valued character, integrity, hard work, and duty--to modern masculinity--which valued personality, self- realization, and image. Arguing that the rise of mass consumer culture was a key factor in the change, he describes how such magazines as American Magazine, Esquire, and True presented masculinity in ways that reflected the magazines' relationship to advertisers, contributors and readers. Annotation copyrighted by Book News Inc., Portland, OR
606   $aMasculinity$zUnited States$xHistory$y20th century
606   $aBody image in men$zUnited States
606   $aMen in mass media$zUnited States
606   $aMen in popular culture$zUnited States
606   $aConsumption (Economics)$zUnited States
615  0$aMasculinity$xHistory
615  0$aBody image in men
615  0$aMen in mass media
615  0$aMen in popular culture
615  0$aConsumption (Economics)
676   $a305.31/0973
700   $aPendergast$b Tom$01861669
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