LEADER 02830nam 22006614a 450 001 9910965988603321 005 20200520144314.0 010 $a9786611126438 010 $a9781281126436 010 $a1281126438 010 $a9780814429037 010 $a0814429033 035 $a(CKB)1000000000241983 035 $a(EBL)242994 035 $a(OCoLC)560032827 035 $a(SSID)ssj0000111427 035 $a(PQKBManifestationID)11137679 035 $a(PQKBTitleCode)TC0000111427 035 $a(PQKBWorkID)10095933 035 $a(PQKB)10869342 035 $a(Au-PeEL)EBL242994 035 $a(CaPaEBR)ebr10120165 035 $a(CaONFJC)MIL112643 035 $a(OCoLC)935227986 035 $a(MiAaPQ)EBC242994 035 $a(Perlego)1694574 035 $a(EXLCZ)991000000000241983 100 $a20050823d2006 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBigger isn't always better $ethe new mindset for real business growth /$fRobert M. Tomasko 205 $a1st ed. 210 $aNew York $cAMACOM$dc2006 215 $a1 online resource (272 p.) 300 $aDescription based upon print version of record. 311 08$a9780814408667 311 08$a0814408664 320 $aIncludes bibliographical references (p. 239-252) and index. 327 $aIs bigger better? -- A bigger stock price is not always a good thing -- Growth is about moving forward -- Are you a fixer or a grower? -- Know where to look -- Know what they want -- Tell the truth -- Create tension to generate forward movement -- Win hearts and minds -- Master momentum and bounce -- Know when to let go, and how to share the wealth. 330 $aWhen it comes to business growth, bigger is not always better. The key to achieving growth is to change the way we think about it. Genuine growth has more to do with reaching maximum potential than reaching maximum size. Based on ten years of research and dozens of personal interviews by the author, Bigger Isn't Always Better identifies seven key habits of mind that lead to real growth, and shows, through many examples, how they have been applied successfully.Examples include Darcy Williams at Nike, who championed a range of products for women that did not fit into the established marke 606 $aCorporations$xGrowth 606 $aSustainable development 606 $aCreative ability in business 615 0$aCorporations$xGrowth. 615 0$aSustainable development. 615 0$aCreative ability in business. 676 $a658.4/06 700 $aTomasko$b Robert M$01809788 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910965988603321 996 $aBigger isn't always better$94360751 997 $aUNINA