LEADER 02716nam 2200589Ia 450 001 9910965543103321 005 20200520144314.0 010 $a979-82-16-31187-4 010 $a1-283-28374-3 010 $a9786613283740 010 $a1-4422-0956-9 035 $a(CKB)2670000000122920 035 $a(EBL)781766 035 $a(OCoLC)759807085 035 $a(SSID)ssj0000538588 035 $a(PQKBManifestationID)12192377 035 $a(PQKBTitleCode)TC0000538588 035 $a(PQKBWorkID)10559993 035 $a(PQKB)10616428 035 $a(Au-PeEL)EBL781766 035 $a(CaPaEBR)ebr10502000 035 $a(CaONFJC)MIL328374 035 $a(MiAaPQ)EBC781766 035 $a(EXLCZ)992670000000122920 100 $a20110609d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aLincoln, Inc $eselling the sixteenth president in contemporary America /$fJackie Hogan 210 $aLanham, MD $cRowman & Littlefield Publishers$d2011 215 $a1 online resource (356 p.) 300 $aDescription based upon print version of record. 311 08$a1-4422-0955-0 311 08$a1-4422-0954-2 320 $aIncludes bibliographical references and index. 327 $aAcknowledgments; Chapter 1: Lincoln, Inc.: Selling the Sixteenth President; Chapter 2: Mr. Lincoln's Coattails: Marketing, Memorabilia, and Presidential Tourism; Chapter 3: Packaging the President: Lincoln Biographies; Chapter 4: Telling Fictions: Lincoln in Literature, Television, and Film; Chapter 5: What Would Lincoln Do? The Sixteenth President in Twenty-First-Century Politics; Chapter 6: A Is for Abe: Teaching Lincoln; Chapter 7: Lincoln under Glass: The Great Emancipator in American Museums; Chapter 8: Selling Lincoln: Who Do We Think We Are?; Notes; Bibliography; About the Author 330 $aLincoln, Inc. is an engaging examination of the uses and abuses of the sixteenth president's image in America today. Whether in political campaigns, blockbuster films, school pageants, or soft drink advertisements, the use of the Lincoln image reveals who we think we are as a nation, and who we wish we could be. 606 $aPublic opinion$zUnited States 606 $aMarket segmentation$zUnited States 615 0$aPublic opinion 615 0$aMarket segmentation 676 $a973.7092 700 $aHogan$b Jackie$f1967-$01855945 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910965543103321 996 $aLincoln, Inc$94454421 997 $aUNINA